• Daily Illinois
  • About
  • Contact
  • Privacy
  • Terms
  • DMCA
  • Sitemap
  • Write For Us
Friday, March 31, 2023
Daily illinois - USA | News, Sports & Updates Web Magazine
  • Covid-19
  • News
    • All
    • Business
    • Education
    • Politics
    • Sports
    • World
    Ulysses S. Grant Quotes

    50+ Ulysses S. Grant Quotes: Inspirational Words from a Great Leader

    George Washington Quotes

    45+ George Washington Quotes about his Life, and Impact on American History

    The Benefits of Studying Electronics and Computer Engineering

    Harry S. Truman

    40+ Harry S. Truman Quotes for Personal and Professional Growth

    John F. Kennedy Quotes

    55+ John F. Kennedy Quotes that Inspire Leadership, Courage and Hope

    Theodore Roosevelt Quotes

    75+ Theodore Roosevelt Quotes That Will Inspire You To Take Action

    Thomas Jefferson Quotes

    40+ Exploring the Wisdom of Thomas Jefferson Quotes

    Donald Trump Quotes

    40+ Donald Trump Quotes That Define His Legacy

    Lyndon B. Johnson Quotes

    40+ Lyndon B. Johnson Quotes to Inspire and Motivate You

    Abraham Lincoln Quotes

    60+ Abraham Lincoln Quotes That Will Inspire You

  • Science & Tech
    • All
    • Ai - Artificial Intelligence
    • Apps
    • Mobile
    The Top Python Development Skills for Developers in 2023

    The Top Python Development Skills for Developers in 2023?

    How to Delete a Friend on Snapchat

    How to Delete a Friend on Snapchat: A Step-by-Step Guide

    The Future of Information Technology Programs and the IT Industry

    The Future of Information Technology Programs and the IT Industry

    Best Apps for Android Music Downloads

    5 Best Apps for Android Music Downloads

    Make Clip on Twitch

    How to Make Clip on Twitch?

    Find Someone Information Using Phone Number

    Ways to Find Someone Information Using Phone Number

    What is the Structure of a Mobile App

    What is the Structure of a Mobile App?

    Limit the Damage in an Emergency

    Logging strategy: Limit the Damage in an Emergency

    Dev Ops Future And Free Platform To Learn

    Dev Ops Future And Free Platform To Learn

    Does discord notify you when you leave a group chat?

    Does discord notify you when you leave a group chat?

  • Entertainment
    • All
    • Gaming
    • Movie
    • Music
    Best Online Games with Voice Chat

    6 Best Online Games with Voice Chat

    Best Apps for Android Music Downloads

    5 Best Apps for Android Music Downloads

    Make Clip on Twitch

    How to Make Clip on Twitch?

    The 12 Best Horror PC Games

    Best Horror PC Games: the scariest titles to play right now

    See a show on Broadway

    Ideas For Your Bucket List In 2023

    CBD DISPOSABLE VAPE PEN 1000MG

    CBD DISPOSABLE VAPE PEN 1000MG

    What Are The Benefits Of Using HWID Spoofer For Valorant

    What Are The Benefits Of Using HWID Spoofer For Valorant?

    Game studios are shelving play-to-earn games

    Game studios are shelving play-to-earn games

    Battle Infinity

    4,400% return! This coin could still increase its price a hundredfold

    Christine Settingsgaard sits in her yard on Wednesday, Sept 14, 2022, in Barrington. Settingsgaard was lured into sophisticated financial scam this summer via a man she met on Hinge, and “lost everything.”

    The case of the vanishing deposit – Chicago Tribune

    • F95zone
  • Lifestyle
    • All
    • Fashion
    • Food
    • Travel
    How Can You find True Calling

    How Can You find True Calling? These Tips Help You

    Mindfulness and motorhome vacation

    Mindfulness and Motorhome Vacation

    Can I wear a white shirt with grey dress pants?

    Can You Wear a White Shirt with Grey Pants?

    Cargo Pants Outfit

    How Can I Look Stylish with Cargo Pants Outfit

    New Trendy Bodysuit Outfit Ideas 2023

    New Trendy Bodysuit Outfit Ideas 2023

    How Do You Style A Simple Top

    How Do You Style Your Simple Tops?

    Great Ocean Road

    6 Things you can Experience along the Great Ocean Road

    So You Want to Be a Chef Here’s What You Need to Know

    So You Want to Be a Chef? Here’s What You Need to Know

    waterdrop reverse osmosis water filter

    Your Comprehensive Guide To The Tankless Reverse Osmosis System

    Best vegan gift ideas for every budget

    Best vegan gift ideas for every budget

33 °f
Chicago
35 ° Sat
35 ° Sun
35 ° Mon
37 ° Tue
No Result
View All Result
Daily illinois - USA | News, Sports & Updates Web Magazine
  • Covid-19
  • News
    • All
    • Business
    • Education
    • Politics
    • Sports
    • World
    Ulysses S. Grant Quotes

    50+ Ulysses S. Grant Quotes: Inspirational Words from a Great Leader

    George Washington Quotes

    45+ George Washington Quotes about his Life, and Impact on American History

    The Benefits of Studying Electronics and Computer Engineering

    Harry S. Truman

    40+ Harry S. Truman Quotes for Personal and Professional Growth

    John F. Kennedy Quotes

    55+ John F. Kennedy Quotes that Inspire Leadership, Courage and Hope

    Theodore Roosevelt Quotes

    75+ Theodore Roosevelt Quotes That Will Inspire You To Take Action

    Thomas Jefferson Quotes

    40+ Exploring the Wisdom of Thomas Jefferson Quotes

    Donald Trump Quotes

    40+ Donald Trump Quotes That Define His Legacy

    Lyndon B. Johnson Quotes

    40+ Lyndon B. Johnson Quotes to Inspire and Motivate You

    Abraham Lincoln Quotes

    60+ Abraham Lincoln Quotes That Will Inspire You

  • Science & Tech
    • All
    • Ai - Artificial Intelligence
    • Apps
    • Mobile
    The Top Python Development Skills for Developers in 2023

    The Top Python Development Skills for Developers in 2023?

    How to Delete a Friend on Snapchat

    How to Delete a Friend on Snapchat: A Step-by-Step Guide

    The Future of Information Technology Programs and the IT Industry

    The Future of Information Technology Programs and the IT Industry

    Best Apps for Android Music Downloads

    5 Best Apps for Android Music Downloads

    Make Clip on Twitch

    How to Make Clip on Twitch?

    Find Someone Information Using Phone Number

    Ways to Find Someone Information Using Phone Number

    What is the Structure of a Mobile App

    What is the Structure of a Mobile App?

    Limit the Damage in an Emergency

    Logging strategy: Limit the Damage in an Emergency

    Dev Ops Future And Free Platform To Learn

    Dev Ops Future And Free Platform To Learn

    Does discord notify you when you leave a group chat?

    Does discord notify you when you leave a group chat?

  • Entertainment
    • All
    • Gaming
    • Movie
    • Music
    Best Online Games with Voice Chat

    6 Best Online Games with Voice Chat

    Best Apps for Android Music Downloads

    5 Best Apps for Android Music Downloads

    Make Clip on Twitch

    How to Make Clip on Twitch?

    The 12 Best Horror PC Games

    Best Horror PC Games: the scariest titles to play right now

    See a show on Broadway

    Ideas For Your Bucket List In 2023

    CBD DISPOSABLE VAPE PEN 1000MG

    CBD DISPOSABLE VAPE PEN 1000MG

    What Are The Benefits Of Using HWID Spoofer For Valorant

    What Are The Benefits Of Using HWID Spoofer For Valorant?

    Game studios are shelving play-to-earn games

    Game studios are shelving play-to-earn games

    Battle Infinity

    4,400% return! This coin could still increase its price a hundredfold

    Christine Settingsgaard sits in her yard on Wednesday, Sept 14, 2022, in Barrington. Settingsgaard was lured into sophisticated financial scam this summer via a man she met on Hinge, and “lost everything.”

    The case of the vanishing deposit – Chicago Tribune

    • F95zone
  • Lifestyle
    • All
    • Fashion
    • Food
    • Travel
    How Can You find True Calling

    How Can You find True Calling? These Tips Help You

    Mindfulness and motorhome vacation

    Mindfulness and Motorhome Vacation

    Can I wear a white shirt with grey dress pants?

    Can You Wear a White Shirt with Grey Pants?

    Cargo Pants Outfit

    How Can I Look Stylish with Cargo Pants Outfit

    New Trendy Bodysuit Outfit Ideas 2023

    New Trendy Bodysuit Outfit Ideas 2023

    How Do You Style A Simple Top

    How Do You Style Your Simple Tops?

    Great Ocean Road

    6 Things you can Experience along the Great Ocean Road

    So You Want to Be a Chef Here’s What You Need to Know

    So You Want to Be a Chef? Here’s What You Need to Know

    waterdrop reverse osmosis water filter

    Your Comprehensive Guide To The Tankless Reverse Osmosis System

    Best vegan gift ideas for every budget

    Best vegan gift ideas for every budget

33 °f
Chicago
35 ° Sat
35 ° Sun
35 ° Mon
37 ° Tue
No Result
View All Result
Daily illinois - USA | News, Sports & Updates Web Magazine
No Result
View All Result
Home News Sports

How Seattle’s NHL team became the Kraken

by Staff Writer
December 5, 2022
in Sports
Reading Time: 7 mins read
0
How Seattle's NHL team became the Kraken
492
SHARES
1.4k
VIEWS
Share on FacebookShare on Twitter

When NHL Seattle first installed signage on its downtown office in 2018, employees arrived at work the next morning to a surprise.

Table of Contents

  • Choosing the name
  • Logo and colors
  • Unleashing the Kraken

Stuck to the door was a Post-it note with a handwritten message: “Release the Kraken.”

Related posts

Lowe's League Pass Rankings - The top 10 must-watch teams this season

Lowe’s League Pass Rankings – The top 10 must-watch teams this season

December 5, 2022
NHL to debut digitally enhanced dasherboards; virtual ads to replace traditional signage on arena rink boards

NHL to debut digitally enhanced dasherboards; virtual ads to replace traditional signage on arena rink boards

December 5, 2022

“That may have been the first time I heard or thought of ‘Kraken,'” said Heidi Dettmer, the team’s vice president of marketing. “But throughout this whole process, it’s been a rallying cry for fans. We heard it everywhere. It’s what kept coming up over and over again.”

The NHL awarded Seattle an expansion franchise in 2018, and ever since, fans have obsessed over the name, color, logo and branding — even though the team won’t debut until the 2021-22 season. Since Seattle has had ample time, the process has been meticulous, but it also needed to be secretive (think shadow web domains, using a firm from Hawai’i to do domain registrations to throw off the scent and plenty of non-disclosure agreements).

“We were careful with where we met. We were careful with what material we printed. And when we had these meetings, we drew the shades with paranoia,” said Amazon Web Services CEO Andy Jassy, a part-owner of the team.

Jassy said the team looked at over 1,200 names and did a “real exploration” on more than 100. The franchise settled on five finalists, which were sealed into an envelope and put in a time capsule in Seattle’s Space Needle — along with Nirvana records, a Twinkie and one share of Amazon — that will be revealed in 2062, on the Needle’s 100th anniversary.

For now, here’s an exclusive peek into the process of how the Seattle Kraken — and their color scheme of deep ocean and icy blues, plus “red alert” accents — were released.

Choosing the name

Seattle considered the Metropolitans — the name of the city’s original pro hockey team, which won a Stanley Cup in 1917 — though there was some pushback from the league. The NHL has the Metropolitan Division, and commissioner Gary Bettman didn’t want to change it for the sake of the new franchise.

“That was one [the league office] expressed reticence on, for the reason mentioned,” Jassy said. “But they were always very supportive; I thought they always gave good, honest feedback. They had some of their own ideas too. When Kraken was the leading name we were thinking about, and we sought input from them, they always liked that name a lot.”

2 Related

Team president Tod Leiweke is fixated on running a fan-driven franchise — “The fans are going to be involved in every decision,” he told ESPN in 2019 — so the team launched an interactive portal in May 2019 where anyone could offer suggestions. Team leaders also would periodically sit with a group of fans, show them some markups and ask for feedback.

Dettmer said the team monitored a Seattle Times reader poll that garnered more than 146,144 votes. Though the Seattle Times’ poll narrowed it down to Sockeyes and Totems as finalists, Kraken had a strong showing.

Most intriguing: Twitter stalking. If you opined about the Seattle team name on that platform sometime over the past two years, Seattle NHL probably read about it.

“We watched what was happening on social media — how often potential names were mentioned, what was the sentiment, the reactions,” Dettmer said. “That was pretty regular. We would have updates on a weekly cadence on that.”

It’s unclear who first suggested Kraken internally, though film producer Jerry Bruckheimer, another part-owner of the team, has used the mythical sea creature in his Pirates of the Caribbean movies. Fans latched on. So did Seattle’s branding committee. Around Christmas 2019, the group was all but settled on it.

“It’s a very unique and unusual name in sports, because almost all sport franchises end with an ‘s,'” Jassy said. “There are a lot of obvious connections to Seattle — part because of our maritime history, part of because we have so much water around us — but there is longtime folklore in Seattle and the Pacific Northwest of this mystical Kraken creature that lives just below the surface of the sea, which really captivated people for many years. That mystique, that intensity and that power that people have long talked about with the Kraken is what we expect our NHL team to play with.”

Logo and colors

Courtesy Seattle Kraken

Team general manager Ron Francis was a member of the branding committee. According to Dettmer, “His opinion held a ton of weight in this process from a hockey standpoint.” Francis offered one guiding principle: “This needs to be a sweater, that when the players put on, they feel really proud. It needs to be iconic. It needs to be noble.”

Another key player: Adidas, the official uniform partner of the NHL. Adidas NHL director Nic Corbett and design director Matty Merrill recall going to a meeting at Bruckheimer’s Los Angeles office about 18 months ago to pitch him on why they should have a seat at the table.

“A lot of people assume that when opportunities like Seattle come along, it’s an obligation or a right for us to be involved because of our relationship with the NHL,” Corbett said. “But we had to ask for it; we had to fight for it.”

Bruckheimer invited Adidas to collaborate, and the company played a big role in shaping the logo and refining the colors. The broad strokes were easy to fill.

“During the discovery and listening period, we heard from fans loud and clear that they loved the colors blue and green,” Dettmer said.

Seattle wanted to invoke the city’s unique landscape — the water, the trees, the mountains, the precipitation — but also deviate from what was expected.

“We didn’t feel like the colors had to be exactly the same as the other pro teams here,” Jassy said. “I think it ended up being a good balance of things that are resonant in our environment but also reflective of the sport of hockey. It was something we thought just looked really attractive.”

Of the NHL’s 31 existing teams, 16 have some shade of blue in their logo, so Seattle’s needed to be unique.

“People called it baby blue, people called it Columbia blue, people called it powdery blue, but it’s not; it’s actually quite brilliant, almost a neon blue that looks like the ice caps on the Olympics and the white caps on the Puget Sound,” Merrill said. “Then the navy is so dark, it’s almost black. We call it deep sea. The whole [home] uniform has no white, there’s zero white, and it’s really just these complementary blues. The way they present their brand will be that way — these two blues, and no white, no surrender at all.”

A legend from the deep awakens.

Meet the Seattle Kraken → https://t.co/to5BtVVPh1 pic.twitter.com/FQfOdaiGQQ

— Seattle Kraken (@NHLSeattle_) July 23, 2020

For the logo, Merrill desperately wanted to avoid the Kraken becoming a caricature.

“We had to make sure it wasn’t a cartoon character or something silly,” Merrill said. “Also, it’s the tradition of the sea; you don’t mess around in the sea. If you mess around in the ocean, you get sucked in, and you die. It commands some seriousness, which we knew we had to hit.”

And the last ingredient: mystery.

In one meeting, Leiweke said: “There’s nothing more frightening than the theater and the mystery of the mind.” Merrill’s mental gears began spinning, thinking of Alfred Hitchcock movies in which you don’t see the killer, but you know he’s out there.

The “S” as the primary mark is an homage to the original Seattle Metropolitans uniforms.

“But while you’re seeing the S, and thinking about the Metropolitans, thinking about the colors, that negative-space tentacle is hiding there, wrapping around your ankles, ready to pull you down,” Merrill explained.

The logo was almost finished, but Merrill knew it needed something else. Then came the “aha” moment, provided by majority owner David Bonderman.

“Bonderman was like, ‘You should put the eye right there,’ and pointed to the top of the S,” Merrill said. “I thought it was going to be terrible, actually. But we tried it, and it looks pretty good.”

The designers always wanted to incorporate red in the palate — to differentiate the Kraken from all the other blue teams in the NHL, and the other blue teams in Seattle.

“We wanted to represent the Kraken somehow,” Merrill said. “Red represents danger; red represents threat. It was the perfect accent throughout.”

The exact shade they chose? It’s called “red alert.”

Unleashing the Kraken

Since the process was so prolonged, the team was paranoid about leaks. Over the past few weeks, need-to-know staffers have used “Seattle Cascades” as a code word or have sometimes written “Seattle K” in emails. Dettmer maintains a spreadsheet of names of people working for NHL Seattle, agencies and Adidas employees, detailing what type of NDA they have signed and what level of access they had: Do they know the name? Have they seen the logo? Have they held the markups?

Seattle NHL filed three trademarks — Kraken, Sockeyes and Breakers — and registered five domain names — Kraken Hockey, Sockeyes Hockey, Evergreen Hockey, Renegades and Seattle Renegades.com — so they could use some as decoys. The team also worked with a company in Hawai’i to do some registration and consulted with a firm in London to deflect attention.

With the NHL on pause since March 12, the league and players’ association have come up with a return-to-play format featuring 24 teams.

• Details on the return-to-play plan
• Guide to all 24 postseason teams
• Latest updates from around the NHL

The final trademark was approved exactly a week ago, at which point they were ready to go full steam ahead.

A common way a name or logo leaks is through the production process; many a logo or uniform unveiling has been spoiled that way. Seattle didn’t want to give the markups to vendors too soon and potentially have someone see it at a factory or shipping center. As a result, it will take some time to get official merchandise and jerseys on to fans.

For now, the team has launched a website selling shirts that read “Release the Kraken” — with 100% of the net proceeds going to local nonprofits YouthCare, Community Passageways and the Urban League of Metropolitan Seattle. The team says that the goal of this is to help end youth homelessness and create positive pathways and opportunities for BIPOC (Black, Indigenous, people of color) youth in the region.

As for what’s next for this team … maybe a mascot?

“I don’t know,” Jassy said. “We haven’t gotten to a mascot. We just got our name and colors. The mascot is a whole other level.”

Source by www.espn.com

Related

Share197Tweet123Share49
Previous Post

Natural preservatives get fresh look amid clean label push

Next Post

Travis Tritt on why he canceled shows over COVID-19 mandates

Next Post
Travis Tritt on why he canceled shows over COVID-19 mandates

Travis Tritt on why he canceled shows over COVID-19 mandates

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest News - Daily illinois

Buying or Renting Heating Systems for Homes

Buying or Renting Heating Systems for Homes or Offices

March 28, 2023
The Top Python Development Skills for Developers in 2023

The Top Python Development Skills for Developers in 2023?

March 28, 2023
How to Delete a Friend on Snapchat

How to Delete a Friend on Snapchat: A Step-by-Step Guide

March 24, 2023
Ulysses S. Grant Quotes

50+ Ulysses S. Grant Quotes: Inspirational Words from a Great Leader

March 24, 2023
George Washington Quotes

45+ George Washington Quotes about his Life, and Impact on American History

March 24, 2023
The Advantages of Physical Therapy for Back Pain

The Advantages of Physical Therapy for Back Pain

March 17, 2023

The Benefits of Studying Electronics and Computer Engineering

March 16, 2023
cancer causing ingredients in cosmetics

Carcinogens in Makeup

March 15, 2023
Daily illinois - USA | News, Sports & Updates Web Magazine

Copyright © 2020 Dailyillinois.com.

Navigate Site

  • Daily Illinois
  • About
  • Contact
  • Privacy
  • Terms
  • DMCA
  • Sitemap
  • Write For Us

Follow Us

No Result
View All Result
  • About Us Page
  • Contact
  • Daily illinois
  • DMCA Policy
  • Privacy Policy
  • Submit, Guest Post, Write For Us and Become a Contributor
  • Terms of Use

Copyright © 2020 Dailyillinois.com.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.