Persuasive emails can help you reach professional objectives more effectively while also providing a smoother experience to your subscribers. Instead of using cliche emails to tell potential customers or prospects about your goods, services, or skills, you must find ways to align your message with what they ‘want’ and ‘need’ to know.
In this quick guide, I will explain when and how you can create compelling and persuasive emails in five simple steps that I follow at my full service email marketing agency. Let’s get started:
What Exactly Is A ‘Persuasive’ Email
In principle, a persuasive email is a type of email that is designed to persuade the recipient to take action quickly while maintaining a high conversion rate. It is not only important that you write it in such a way that it will convince the recipient to take desired action but also ensure that other elements contribute to your purpose.
Designing a persuasive email may seem like an easy task, but there are some important things that you need to keep in mind. The key to creating an email that will get the desired result is being able to identify the problem and then provide a solution or answer for it. Thus, it must conform to the unspoken rule of persuasion: it is about ‘us’ and not about ‘you and me.’
One of the most common mistakes that people make when writing an email is not being able to identify their target audience. They may write an email that does not resonate with their target audience and thus, fails in getting the desired result. If done correctly, persuasive emails are also a great way to create trust and build relationships with subscribers who are important to you.
5 Steps To Follow For Making Your Emails Instantly Persuasive
There are many ways to make your email more effective. Some examples include: focusing on the benefits and features of your product, highlighting how your product solves their problem and using emotive language. However, using different approaches can be a bit tricky for email marketers since there is a limited bandwidth of things that you can do. Here are five steps you can follow to turn any email into a persuasive piece of marketing material with little effort:
#1 Find A Common Goal For Your Business And Your Subscriber
It is but natural that all your email marketing efforts are aimed at generating ROI ($42 against every buck invested, to be specific) but don’t forget that you need to serve your subscriber, aka customer, first. Begin by identifying what your subscribers find appealing, beneficial, and a genuinely promising outcome given their needs, aspirations, and motivations. Thus, you must project the outcome of the purchase in such a way that it resonates with your subscribers’ goals as much as yours.
#2 Highlight The Tangible Benefits Your Subscriber Can Avail From The Purchase
Another aspect of making your emails more persuasive is actively highlighting the tangible benefits that your prospects are set to receive out of the transaction. Here, you must note that the word ‘highlight’ must be taken in its literal sense instead of bombarding them with benefits. This can be achieved by extensive personalization and segmentation that is achieved over an extended period of engagement. This way, you can continue sounding professional while making your subscribers feel ‘heard and cared for.’
#3 Look For Any Deal Breakers And Make Sure That They Don’t Hamper The ‘Action’
Aligning yourself with your prospects’ goals can drive engagement to a huge extent, but you must identify the probable deal-breakers that may prevent the recipients from taking action. This could be as simple as hidden terms and conditions that they might be expecting or a lack of product education. Thus, you must highlight the solutions to these roadblocks as much as the benefits in order to make a sale inside their mailbox.
#4 Always Give A Fallback Mechanism To Your Subscribers
Here’s the secret to mastering persuasive email marketing or marketing in general: give your subscribers a solid fallback mechanism that they can trust. Often, people are positive regarding a lot of products and services, but they don’t have a clear idea of the real-life utility of the benefits. While no amount of marketing can change the mind of a positive, almost convinced prospect, letting them know that they can try the product/service without hurting their pocket can work like a charm for you.
#5 Avoid Looking Too Pushy Or Customer-Leaning; Keep It Win-Win
Following the four steps mentioned above will definitely land you a lot more conversions than otherwise, but remember that you still need to be conscious of how your email feels. The tonality should neither be sales-heavy nor too compromising, while it must ensure that the emotions are expressed and received properly. The best way to do so is to honestly balance your wins with the recipient’s wins.
Your emails should be crafted to ensure that your audience feels like this is what they need to see instead of thinking, “hum, just another directionless act of mass promotion.” Remember, you must also provide them with meaningful insights that resonate with their emotions while also offering intellectual justifications for taking urgent action. Follow the above five steps when curating your marketing emails, and you will have your conversion rate booming.
Author: Kevin George is the head of marketing at Email Uplers, which specializes in crafting Professional Email Templates, PSD to Email Conversion, and Mailchimp Templates. Kevin loves gadgets, bikes & jazz, and he breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on his email marketing blog.