No matter how many marketing techniques or strategies come up, there is one marketing tool that is irreplaceable, and that is a business card. This small tool has all the contact information that a potential client or customer may require. For aeons, exchanging business cards at the end of a meeting has been a tradition. Companies have turned this tool into a marketing device that can drive customers and opportunities alike.
Now, these visiting cards are not mere cards holding contact information. It has impressive designs or clickable links as seen on digital business cards, and all these little things speak in favour of a business. The marketing team of any business invests a lot of time in designing the best business card for a brand because around 70% of people receiving a business card form an opinion about the brand by seeing the card.
So, here we are sharing some reasons why business cards matter and you need to always carry them with you everywhere.
A business card makes it easy to share contact details
The best reason to have a business card is that it has all your information. From your contact number to address to email id and website URL, it has every detail that your clients and customers will ever need. Thus, when you share the business card with them, it makes it easier for them to check your business. It helps them decide whether they want to work with you or not.
A business card is an essential marketing tool
In-person networking events like conferences, events, and parties where you get an opportunity to meet like-minded people and network with them are incomplete without a business card. After you meet someone, you need to share your business card with them. Otherwise, you will not be able to follow up, and all your networking efforts will go down the drain.
Similarly, with an increase in virtual networking events, you need to have a digital business card to network and share contact details with the other person. Thus, having both types of business cards can be helpful for every businessman.
It helps you with
Another critical reason for having a business card is that it helps with branding. A business card is the first form of contact between you and your clients/customers. It introduces your brand to your customers and leaves an impression. Thus, it helps people recognize your business, and that is why it’s imperative to make it unforgettable.
The most important thing is to have the logo, business name, slogan, and contact information. The first two things will help people remember your brand, and other details will help them contact you. A simple card with a logo, title, and contact details will also do the trick. However, you can make it unique and impressive by including your brand’s colour and theme. Other ways to make the business card unique: Using the best material or digital business card. Or designing a card with a dual purpose, like a card, also working as a bookmark.
Business cards are an important cultural tradition
In many countries, having a business card is an essential cultural tradition. After a meeting, if you never share a business card, the meeting is incomplete and unimpressive. For instance, in Hong Kong, if a businessman does not share a business card at the end, they can say goodbye to the deal there itself.
Similarly, the people of Japan hold the value of a quality business card high, and if your card is low in quality, it will affect your business.
It helps your business become referrable
A business card for your brand should also mention any unique skills or services you provide. It is essential to include this because it can help you get more clients through referrals. For instance, if a person has your card and mentions special skills, they can share it with others in need of those particular skills. It makes your business unique, and you get more customers.
Irrespective of your business size and what you do, having a business card is the best way to grow your business and let the world know that your brand exists.