Reece Feldman, 23, is living the life he’s always wanted in the 94th Academy Awards.
After the lowest number of viewers in the history of the show this year The Oscars are now embracing TikTok and other social media content creators in order to create excitement for the biggest night in Hollywood and reach a broader audience who is glued to short online videos.
The Academy approached Feldman to collaborate in the behind-the-scenes production of Oscars events. Before he received the call, Feldman had no idea that his TikTok profile, which is focused exclusively on films and boasts more than 23 million followers and followers, was attracting the attention of big actors.
The production assistant was a production assistant who posted behind-the-scenes on film sets under the TikTok account “guywithamoviecamera,” to more than 600,000 followers. His most-read post showcases his setting up a table during the production of “The Marvelous Mrs. Maisel.”
“There’s nothing I enjoy more than talking about movies. I just love storytelling,” added Feldman who has more than 600,000 followers.
The Academy Awards did not respond to requests for additional information about its partnership with content creators this year.
He’s shared behind-the-scenes information on TikTok
Feldman has offered behind-the-scenes information on unexpected encounters with stars, preparations for the site during the weeks before the Oscars and the luncheon for nominees as well as how long the red carpet stars walk on. Feldman will be attending different Oscars backstage events this Sunday to show a glimpse of what happens on the biggest Hollywood night.
“They are just letting me have creative freedom and make content that’s specific to TikTok,” he explained. “I really love the behind-the-scenes… there are thousands of people who make it happen, from making sure the lighting is perfect … the sound is good. These people who are amazing at their jobs and pour their sweat to do this,” he added.
Feldman posts his videos on TikTok which is a social media expert who believes attracts an audience that is much younger.
After a string of scandals that rocked Hollywood in recent times and the Academy has the potential to leverage social media to connect with a segment of the population that is more opposed to the problems that have plagued traditional institutions.
“To leverage TikTok stars for reputation management and social responsibility campaigns, the Academy could use different TikTok stars channels as platforms to explore visual rhetoric and the disparities in mediated representations of race, ethnicity, and color to address crises like #OscarsSoWhite,” said Christina Ferraz, founder of the Houston-based marketing company Thirty6five.
TikTok is the best platform for elevating the movie industry as compared to other social platforms due to the fact that it encourages interaction by allowing physical entertainment. Other platforms facilitate interpersonal connections through stories, Ferraz added.
“Both the movie industry and TikTok heavily rely on and promote youth and beauty. It’s a natural marriage for brand alignment,” Ferraz said.
Feldman stated that TikTok is different from other media sites due to the fact that it’s natural and uses algorithms that allow great content by those with few followers to be seen by a larger audience. It allows users who have few followers to become viral, creating an incentive that attracts more creators of content on the site.
TikTok is also designed to permit editing in a creative way, which makes it particularly popular among new filmmakers, Feldman said. “It allows you to edit everything — the way that it’s designed, a lot of it is a meritocracy,” Feldman explained.
Certain films have already been crowned the most popular contest.
With the Oscars scheduled for this weekend, certain films have already been crowned winners of the popular challenge on TikTok. The film industry that is seeking to recover from the pandemic has been paying attention.
The week before, Lin-Manuel Miranda, who composed a variety of music tracks to Disney’s “Encanto” soundtrack, thanked TikTok users for helping bring the album up the charts.
Miranda Miranda’s is “truly amazing and surreal “We Do Not Talk about Bruno dances” in the movie’s smash track that went viral on social media.
“I wanted to take a moment to thank you all for all of your outstanding videos featuring songs from ‘Encanto’ that have helped make it one of the top soundtracks on TikTok and all over the world,” Miranda spoke in a clip uploaded by the TikTok’s media team.
“We Don’t Talk About Bruno” is No. 5, on the Billboard Hot 100 this week.
Ferraz stated that it is crucial for businesses to adopt social media marketing to ensure their own longevity and survival. For a brand to be able to establish a strong TikTok image, it will require an overhaul in the way it markets itself and a dedicated social media coordinator. Many companies are not prepared to put money into creating these posts, she added.
“There’s a way for all companies to find a niche on TikTok,” Feldman explained. “Sometimes it means taking a break from traditional marketing, and having some trust in creators and being willing to change your mind.”
Another Oscar-nominated film Dune with 10 nominations, has been a huge hit on TikTok with its hashtag, which has been seen 1.3 billion times.