In today’s world, social media has become the need of an individual. Most people spend their majority of time using the applications of social media. It will not be wrong to say that social media has become an integral part of our lives.
People are addicted to social media, about half of the population of the world gets active every time. People using it in their offices, homes even when they wake-up.
Keeping in mind the importance of social media, the marketers and businesses’ flock are always in need of the connection with the buyers. In this case, social media is the best thing for them. But, there is always high competition over social media, there is a lot of content available on social media. Standing tough in difficult times is the character of a man. So one must work on his strategies in order to get through the market. We have a list of social media influencer marketing trends in 2021 to the lookout.
Ephemeral Content:
It is that content that is available for a short period of time and then disappears. For example the stories of Instagram, Twitter, Facebook, and snap chat. These things disappear after a number of hours.
Nowadays people give attention to those things which are for shorter periods of time. They don’t tend to go for those content which is time-consuming. The obvious reason for this is why people like stories. These stories are short, interesting, and addictive as well. People spend hours in watching stories, just because of this addiction.
Traditional Platforms:
In 2021, traditional social media platforms will continue to dominate. Facebook is used by millions of people, it will continue to spread. The same is the case with Instagram where you can post pictures and videos. They are becoming increasingly popular among the people.
Tiktok which started in 2016, has gained millions of followers across the globe. It is growing day by day and does not look like stopping soon.
Marketing through these platforms will be a tremendous idea.
Social Commerce:
The brands which are bigger are also using social media platforms like Facebook, Twitter Instagram to sell their products. Social media influencer marketing trends will only get stronger in 2021.
When we look at the best ways of expanding businesses rapidly, social media commerce has been on top for many years and it will continue to dominate.
Domination of Video content:
Video content is one of the most important and engaging, It will further dominate social media for many years. There are two types of videos, short and long. Short videos like TikTok will dominate other things. Longer videos that are informative will also expand for many years on social media.
According to different researches by 2022, 82% of the social media content will be videos. If marketers focus on videos and adding their content in the videos they can get a lot of customers.
Live streaming:
In 2020 people have changed their ways of doing business, just because of the pandemic people started to look towards online businesses. The only difficulty here is that people cannot examine the product.
Now because of the pandemic, people had to carry out everyday business. Those who were never friendly with the technology also used their cameras just like seasoned videographers. The main purpose was to stream live different things, in this way if the retailers get to do this they can get many customers.
Technological adoption:
In the coming time, social media will adopt new technologies like augmented reality( AR) and virtual reality (VR). Now, these growing technologies will want better and more engaged audiences.
Facebook and Instagram are looking forward to taking steps in this direction by introducing Horizon. This will connect a lot of people and through their connection, there is a huge chance for social media marketers to sell their products.
Influencer marketing:
Influencer marketing trends will look to adapt more, will stay for further time. So, the social marketing trend is not new. What happens here is that it is dominated by the influencers who get paid in order to promote an object. There is an increasing number of influencers on social media.
Marketers spend a lot of money on these influencers in order to get their brand promoted.
Regulatory control:
Over the years, security and loss of data have become huge problems for social media influencers. Here the scammers can get a lot of your data just by looking at the profiles. They can even make fake Ids on the names of people.
Facebook and Instagram have improved their privacy policies and doing much other stuff in order to control this. This will further motivate social media influencers to get more customers
Customer service:
Gone are the days when social media was used just for adding pictures and videos. Now it has increased its role. It acts as a customer care center for many brands.
Personalization:
It will be useful if the users of social media would personalize their accounts. Some people may argue here that, how can different brands personalize. Brands can improve their privacy policies.