The real estate industry has a lot of competition, with new agents and developers entering the space every day. It can be hard to find your place in this crowded market. It’s even harder if you struggle to acquire enough prospective sellers for listings.
Listings are important for success in real estate, and even after a real estate agent’s listing has sold, there are still opportunities to generate additional listings in the area. This article will provide insight into how a real estate agent can leverage a listing they just sold into new listings in the area.
The Meaning of a Just Sold Postcard
A just sold postcard is a postcard that is sent to people within a newly sold property’s neighborhood. They promote the real estate agent that helped with the transaction and inform prospective homebuyers about recent property sales in the area.
Just sold postcards are distributed at the close of escrow when all parties involved have signed off on the transaction. This marketing method aims to get potential sellers to list their homes with a real estate agent.
Components of a Just Sold postcard
A real estate agent can use the following components of a Just Sold postcard to help maximize its effectiveness. The goal is to make sure that each household that receives this marketing material knows about the new home sales in your area.
1. The home’s final closing price
This section should include the final price of the recently sold home. It should also include information about how the home sold, such as a foreclosure, bank-owned property, or a short sale. You want this information to display that you are familiar with the community and local real estate trends.
2. Address and Photographs of the Home
You should use the actual address where the home was located, including the street name, house number, and even a map. The real estate agent should also include photos of the home inside and out. Photos show potential buyers that this is a verified listing and that you are an expert in your area.
3. Agent’s Photo
The professional photo of the agent involved with the home sale should be included in the postcard. This photo will create a feeling of trust between you and your prospective customers.
4. A Client Testimonial
To make your postcard more appealing, it is good to include a client testimonial or the sale of another home in the area. This will help show that you have extensive experience selling homes in the area and that many of your clients are happy with your service.
When to Send a Just Sold Postcard
A just sold postcard should be sent as soon as possible once the closing process is completed. Send two postcards three days apart for optimum exposure. This will ensure enough time for buyers to receive both cards and consider them.
However, if the buyer is interested in a home and it is not quite ready to showcase, send a postcard before closing to give them more time to see the house. This will allow the buyer to get their financing in order and have time between receiving this postcard and closing on the new property.
How Real Estate Agents Can Use Just Sold Postcards to Find New Listings
There are several ways a just sold postcard can help a real estate agent acquire new listings:
1. They assist real estate agents by enhancing their credibility
They allow a newly listed agent to build credibility within their area. The more credibility the agent has, the more likely they will be accepted by potential sellers as a broker. This creates a great platform for future home sales in the area and will help build trust between them and their customers.
2. They provide assistance to real estate agents by generating leads
These postcards are sent to specific neighborhoods and can help generate more leads for the agent by informing new homebuyers about recent real estate activity in the area.
The postcard also displays that the real estate agent is an expert and experienced in their field. Because they are so specific, a just sold postcard can assist agents in identifying possible buyers for a home that is already on the market.
3. Keeps The Agent’s Identity and Brand Top of Mind
They are designed to inform potential sellers about recent real estate activity in their area. This keeps a real estate agent’s brand and name top of mind, which helps them be the first person a potential seller considers when selling their home.
4. They Make It Easy to Stay in Touch
They are a convenient and quick way for real estate salespeople to communicate with current and potential clients. They are a great low-cost marketing tool to build trust with clients and represent the agent’s experience.
5. They Provide Them with A Competitive Advantage Over Their Competitors
Most real estate agents don’t distribute just sold postcards to their clients, so this allows an experienced agent to stand out. Most of the time, a just sold postcard is not used because real estate agents are either too busy or don’t know how to execute this marketing strategy.
6. They Are Cost-Effective
Using a just-sold postcard to generate new leads and sales is cost-effective. It allows real estate agents to spend less time marketing their business and more time working with their clients more personally.
7. They Are Flexible
Once a real estate agent creates their just sold postcard, they can change their marketing strategy by sending them out whenever they think it can be effective. They can also send different cards to different neighborhoods and send them out more often to build more interest in the area.
As your business changes, you can customize these postcards to accommodate your new listings, upcoming open houses, or holiday specials. The more you change them, the more effective they become.
8. They Provide a Consistent Marketing Message
A Just sold postcard is an excellent way to stay consistent in your marketing message. You want your brand and name to be top of mind no matter who you are. A real estate agent’s name should be promoted and displayed everywhere they can because it represents their experience, credibility, and expertise in their field.
The just sold postcard is an innovative postcard for your real estate marketing plan. This can generate more leads, stay in touch with clients and provide a consistent message throughout your marketing campaign. This can be a low-cost strategy that can have incredible results for your business.
Because a just sold postcard is so specific to the area where you want to target, it is important to research the latest trends and home sales within that area. This will allow you to successfully market your business and show that you are an expert in your field.