Online advertisements have now established themselves as part of the marketing mix. Whether your advertisements on the Internet will be perceived by potential customers and then clicked on the design of the advertisements. Studies have shown that internet users decide within 2 to 3 seconds whether they feel addressed by the content or not. This article tells you how you can best design ads to arouse the curiosity of potential customers.
The most important content of an effective online advertisement
Company logo and corporate design
Every online advertisement should first present your company logo. This is the only way to raise awareness of your brand in the long term. The recognition value is supported by also using elements of your corporate design in the display, such as corporate colors or homes. As a result, a brand assignment and thus assigning their advertisements to their company are subconsciously transferred over time.
Performance promise and customer benefit
In addition, your promise of performance must be presented in the advertisement and the customer benefit must be highlighted. For this purpose, the service or the products are advertised in such a way that the ad attracts potential customers. The heading should be curious and the following display text should be short and striking. Good keywords are, for example, “high quality”, “discount” or “limited offer”. It is important when formulating the text that the target group (B2B or B2C? Age group?) Is precisely limited beforehand and the language is adapted to this target group. This is best to tempt potential customers to turn to their ad.
Pictures and videos
Pictures or videos in an online advertisement should also provide curiosity:
Images should immediately show what your offer is about. Text and image must form a unit and be understood as a common message. The picture should not be too small, but rather striking.
Videos for online advertisements should captivate the viewer in the first seconds and give the company/brand names as soon as possible.
Call-to-action
Last but not least, the call-to-action should not be missing when it comes to effective online advertisements. A button with text such as “Experience more”, save now, “View offer” or “Take the last chance” encourages interested parties to click on their advertisements.
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Don’t forget: the Landing page
If your online advertisement is professionally designed and the prospect clicks on it, you have already reached a first sub-goal. So that the prospect finally becomes a customer, you must not forget the landing page. It is important that the customer on the page he reaches by clicking on the display also really finds what was promised in the advertisement. If the ad text does not fit with the landing page, the prospect is irritated and there is a great risk that he will leave your website immediately.
For example, apply the child-friendliness of your hotel in the ad and then there is nothing to be found on the landing page. Even if unique products have been advertised in the advertisement, the prospect should reach the product page with his click on the product page and not have to click through the start page to the desired product. Otherwise, this leads to frustration for the visitor and he leaves your website again.
Conclusion: perfect interaction ensures success
In order to increase the success of your online advertisements, they should be professionally designed and prayed. The presentation of your logo and your company characteristics in the advertisement is just as important as a crisp text, striking image or video material, an attention-strong call-to-action, and an exactly suitable landing page. Only the perfect interaction of all of these elements ensures that your online ads can deliver the desired success.
