Over 1 billion people use Instagram. 81% of these users say that Instagram helps them research products and services, and two in three say Instagram has helped them feel closer to a brand.
Brand engagement on social media is one of your top growth strategies. And one of the keys to this commitment? I like Instagram.
Likes, comments, views and re-sharing drive your engagement. So what should a brand do?
In this article, we are going to explain exactly how to get Instagram followers for real using ten simple strategies.
10 Tips for Getting More Followers on Instagram
Get More Connection and More Engagements on Your Posts with These Simple Instagram Tips!
Be consistent
One of the most important rules when building likes and followers is to post consistently. To maximize views and likes, you need to post when people are online.
As you build a following, develop a posting cadence – for example, posting the same type of content on the same day every week. Trends like Throwback Thursday (#TBT) and Follow Friday (#FF) benefit from a weekly cadence.
Try to post regularly during times of high traffic.
Share great photos
Okay, we know this may seem obvious, but if you want to know how to get real likes and followers on Instagram it’s through absolutely scrolling photos. The app is all about images, and brands and influencers who post the most engaging images get the most likes.
Think about it. People mindlessly scroll through Instagram until a great photo makes them pause. You want them to pause on your posts to force them to become your follower!
Learn tips and tricks for taking great photos, and download a photo editing app to perfect your final picture.
Be strategic with captions
With everything we’ve just said about photos, you might think that captions aren’t that important.
Not correct!
Captions are key to attracting your audience and creating more “like” your content. The photo makes them stop on your post, but the caption creates connection and likes.
Longer subtitles with relevant keywords will help you show up in searches and draw followers to your brand’s story. In a good caption, you should express personality and help your followers see a human element in your post. Rely on empathy and contentedness.
Grow your audience with the right hashtags
One of the top tips for getting more Instagram likes and followers is: use the right hashtags!
You can use hashtags to make sure your audience finds you, follows you, and likes your content.
We have a few tips that you can apply right away:
- Don’t be too broad: don’t use hashtags that are too generic as your content will be buried in potentially billions of other posts. Instead, you should think of hashtags that will attract your specific niche audience. These are the people who give you likes.
- Use 3-11 hashtags: Don’t use too many hashtags as it can make you look desperate or simply unqualified. But you also want to be sure that you are using at least a small handful to maximize the chances that you will be seen.
- Look at branded hashtags: Brands like Coca-Cola (#ShareACoke), McDonald’s (#McDStories), and Calvin Klein (#MyCalvins) advertise their own unique hashtags. You can encourage your followers to share with your hashtag and create more traction for your brand or business.
Mark relevant brands and accounts
A great way to get followers is to tag other brands. If your photo contains another brand’s product or content, highlight them. There is a high chance they will like or even re-share your post and tag you.
This tagging strategy is good etiquette, but it can also increase your visibility, authority, and of course, your preferences.
Use location tags
Instagram users use location tags to find travel, dining, and even retail recommendations. Use location tags to get more traction based on your surroundings or your favorite travel destination that is relevant to your job.
Make sure your photo is contextual and able to stand out from the crowd.
Create like-based giveaways and competitions
How do I get Instagram followers for real? Ask about them!
Yes, more engagement can be that simple. Use a product giveaway, collaboration, or contest to drive traffic – and make sure one of the eligibility requirements is to give a like.
These campaigns can be incredibly successful, especially when you’re working with a different brand. Cooperations use the increase in the number of followers of both brands and promote likes and comments through the competition requirements.
Ask users to tag a friend
Similar to the tip above, you can also ask or challenge users to tag a friend. Imagine you have 1,000 users who all tag a friend who then visits your page – you’ve doubled your views and also more chances for new connections!
You can include tagging requirements in a competition or giveaway, or just add a cute caption that will encourage people to share.
Example: “Tag the person you would most like to travel to Ireland with!”
Stay up to date
It goes without saying that you need to post good content in order to get likes. But what counts as “good” or popular content can change frequently. People love it when they see a trend being used wisely.
To stay up to date on trends, follow influencer accounts or brands that have significant clout online. See what works for them. What kind of graphics do you post? What photos do they use? How do you describe yourself?
Another great way to create trending content is to use memes. Some of the most popular brands create posts based on trending humor and memes. These posts usually have high visibility, likes and reshares.
Post in your stories
Posts are no longer the only way to get involved on Instagram. You can now create several types of content including:
- Stories
- Instagram Live
- IGTV
- roll
Most of the time, many users are concerned with stories rather than their timeline. But to get more likes, you need people who actually visit your post. The solution? Share your post right on your story so your followers will see it at the top of their feed and share with their audience too.
Final thoughts
If you are wondering how to get more Instagram followers and likes, look no further! Try these ten simple tips and tricks to increase audience, engagement, and, ultimately, influence.
Social media is important to your company’s online presence and can even improve your SEO efforts. Start working on your social media strategy today!
