What makes a successful brand primarily? The sales figures for the success of a brand alone have long been decisive. The awareness of a brand ensures that companies can stand out against competing brands. Brand awareness creates trust and can be built up through social media.
Studies have shown that consumers are convinced that known brands in particular create better and safer products. Brand awareness thus laid the foundation for the value of a company brand. It ensures that positive associations are built up.
The structure of brand awareness must therefore be an integral part of every marketing strategy. But how can brand awareness be established efficiently and sustainably? The answer is: about social media.
Organic contributions as catalysts of brand awareness
We now live in a world of social media marketing. And completely same as whether you use influencers or recommendations or simply publish good content on your social media channels, companies now know about the enormous importance of social networks. They have proven to be the key factor for building brand awareness and brand awareness.
Organic contributions are particularly valuable. They ensure that a social presence is built through brand-connected content and open doors for interaction with consumers: inside. They are essential for increasing engagement as well as customer satisfaction and the production of the brand mood.
Authenticity opens the cycle of partial readiness and brand awareness
Organic content with added value encourages people to deal intensively with a brand and its values. If you are enthusiastic about a brand and its content, this enthusiasm can be shared with as many people as possible. Enthusiasm and identification of many ensure that brand sympathy is built up.
Because nothing is more authentic than a number of people who are already enthusiastic about a brand and its content. Many recommendations and likes are the indicators that even more people begin to deal with the messages of a fire.
Use organed content for branded content
Branded Content is a way for companies to use their experiences with the creation of content for social feeds and mobile environments. This creates credibility with the consumer: inside. Tools such as the Brand Collabs Manager from Facebook are relatively new and make it possible to be discovered as a partner: to be discovered in partnerships paid for paid.
In this way, earning opportunities in connection with your own Facebook presence can be better exploited. The branded content is paid for by a business partner: in paid and produced by a publisher or creator.
The partners take: influence the content or are mentioned in it. The advantage: Anyone who connects to brands that want to advertise their products and services with their own relationships can participate in campaigns that lead to more interactions. Authentic content in opinion leaders’ communities increases awareness and ultimately willingness to buy.
Organic influencers are becoming increasingly important
Influencers and micro-influencers have also become more and more established than credible brand ambassadors in recent years. A Stackla study has shown that the likelihood of making a purchase is 9.8 times higher if you see the contribution of a like-minded person than that of a traditional social media influencer. 79 percent of all respondents stated that user-generated content influenced their purchase decision or their attitude to a brand as the content of traditional influencers.
Therefore, so-called social media peer groups, which consist of a collection of “normal users”, are particularly effective for building brand awareness. Because surveys have clearly shown that today’s largest consumer group – Gen Z and Millennials – put authenticity over everything. Above all, when it comes to which brand you support and which not.
Organic social media makes reliable measurability a recipe for success
A great advantage of organic contributions is that they can be reliably measured via the respective platforms. And that you can analyze every fire as to which topics or questions are particularly valuable for your own target group. Because so brand awareness can be built up sustainably, it is always important to the changing needs of consumers: to engage in the inside.
They should be constantly compared with your own values. Because the success of well-known brands does not collapse because consumers are no longer convinced of their authenticity.
Conclusion: Organic must be integrated more into the marketing mix
In order to build up the awareness of a brand, the importance of organic social media must not be underestimated. Because organic contributions have long been considered the business card of well-known brand names. They testify to authenticity, trust the target group, and are decisive for the first and sustainable impression of a brand.