“1,000 Facebook fans for five euros”, “2,000 Twitter followers for 10 euros” or “10,000 Google followers for 20 euros”: These offers are always tempting. However, the question arises here whether such an undertaking brings the desired results. Because do you just want to interact with high follower numbers or actual fans who interact with the profile and brand?
Buy Facebook fans: There are these types of followers
If the social media presence on Facebook, Twitter, Google+, Pinterest, YouTube, and others does not pick up speed, frustration quickly arises. The many great contributions simply fizzle out without reaching the target group. You have to be able to do something, right? If you simply enter “more fans for Facebook” on Google, you will quickly find that there are agencies that sell fans and Facebook followers. And that’s how it works:
- The buyer uses a specific package.
- This package includes buying fans and followers for a certain social network. It promises that more people become aware of the profile and thus increase the interaction rates.
- Once the payment has been made, the promised Facebook fans can be obtained depending on the quality of the “followers”.
But is that everything that works behind the scenes and is the solution that easy? Unfortunately, no. As expected, it is important to consider some things here. Above all, the quality of the fake fans. Here are the 4 types of bought fans that you can get to buy when you come up with to buy Facebook followers:
1. Simple bots
Bots are known. They are programming that follows a defined process. Facebook fans usually end up with hundreds to thousands of such bots that do little to do according to their price of a few cents. They are mere profiles that do not interact and simply comment on your profile as a number. You can find out why this is problematic below at the 5 reasons why we advise you to buy Facebook followers.
2. Little active bots
The somewhat more complex bots are developed so far that they interact with your account now and then. This allows you to look like real fans at first glance. However, this impression does not last long, because these fans react unusually sluggish and rarely. A fact that Facebook registers when the number of such followers is high.
Another option is accounts that are not interested in your brand and that are only created to follow thousands of other accounts. If you buy such Facebook fans, the interaction will be accordingly low and your commitment numbers will not improve.
3. Exchange accounts
These accounts are more suitable if you want to buy real Facebook fans. Nevertheless, they are far from what you imagine underneath. Although these are real accounts, they usually come from fan providers who operate exchange platforms. There, similar to the principle of “Follow 4 Follow”, you can get fans by following it yourself.
Unfortunately, this is also possible with several accounts at the same time. Of course, this means that many accounts are only created to generate followers. As a result, nobody has the time or interest to seriously maintain all these accounts and get in touch with thousands of followers. The interaction rate is therefore relatively poor here.
4. Temporary followers
This fourth type of followers is what comes closest to buying fans on Facebook. But there is also a problem: only a small number of followers you buy then actually consists of real and active accounts (e.g. of 5,000 fans are only 500 or look like this).
Unfortunately, these few real accounts are resold and only follow so that they can generate followers themselves. There is also no real interest here. In addition, these accounts will follow quite quickly as soon as they got what they wanted.
Buying Facebook fans sounds nice, but there is a lot behind it that you should take a closer look at. In general, the chance that you can achieve what you wanted with purchased followers will reach a lot against zero. In the following, we explain what other reasons speak against the purchase of Facebook fans.
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Buy Facebook fans: For these 5 reasons, this is a questionable investment
The Facebook fans are ordered and the number of followers on the account has grown considerably. Mission Accomplished? Not up, because We are worthless – and why these clicks are worthless, we explain using five very simple reasons.
Reason #1: It is (mostly) not real people who stand behind the clicks
What is social media about? To interact with people who may be the customer of tomorrow, or to interact with existing customers to strengthen customer loyalty and promote conversions. Let’s say you buy Facebook fans:
- Your fan base grows – a nice thing
- But what can you do with these fans?
- The people who gave a like through this action do not exist. These are fake accounts that the service provider specially set up to make the Reinach.
Do you want to buy Facebook fans who don’t exist and spend expensive money on them? Exactly, not either.
Reason #2: The fans remain inactive after the first click
With fake accounts, there is simply no interaction-this also applies to people who have been paid to click “Like”, because the click was not out of interest, but simply because there were a few cents. This is not a real Facebook fan. The problem remains here too: there is no interaction.
Reason #3: Your statistics evaluations are worthless
Suppose your fan base will grow from 100 fans to 1,000 fans in a few days-the Like numbers are of course good, the growth rate is 1,000 percent. So you can’t knock on the shoulder, because:
- All other key figures that are much more important than the absolute number of fans and followers decrease to a minimum.
- In particular, the interaction rate suffers from such purchases, because: only your real fans are still active.
- However, since it is difficult to tell who is real and who is “fake”, you can only evaluate the fans as a whole.
Since interactions are calculated from the relationship between fans and their actions (likes, retweets, comments, shares), these numbers are now in the basement.
And we already have the salad: your statistics are completely unusable.
Reason #4: Your marketing passes the target group
A company naturally wants to operate successful Facebook marketing based on the statistics. However, not only are the statistics worthless, but the target groups set are also completely falsified.
So if you switch on an ad so that your company’s offer becomes known, you pay almost the entire amount for free, since the display is practically not a single person or a single interested person.
The algorithm, which selects your target group, does not differentiate between bought and real fans. With the fans supposedly acquired at the beginning, you pay absolutely for your business profile.
Reason #5: If it expires, you have a problem
First of all: Facebook prohibits users to buy fans – including for the reasons mentioned above. Naturalness is, as with backlinking for websites, the a and above. Since the fan base simply grows unnaturally quickly and is often easy to see on top of that, you could quickly get big problems:
- If Facebook and Co. realize that you have been carried away to buy fans and followers, a punishment can occur- in the worst case, your fan side is even closed and deleted!
- If your real fans realize that a large part of the fans was bought, an emigration could also take place here – if you are “fake”, there is no welcome guest, especially on social networks, where it is about personalities.
- If your competition also notes that you have bought fans, you can be sure of malicious comments. A feast to make your company bad.
Why a fan page with purchased followers stands out
The last point, in particular, is more critical because you can see very quickly when a company bought Facebook fans:
Usually, a company’s followers come from its area of action. When your company is located in the UK, your followers are mostly from there (except, of course, you regularly send all over the world).
1 to 3 percent of these followers will usually interact with your profile. If the majority of your fans do not interact at all, this is noticeable. If the majority of your fans come from all over the world, it also stands out. And it is particularly noticeable when most followers come from striking countries that are known to provide bought fans (such as Turkey, Indonesia, or the Philippines).
Based on the points listed, it is better to get followers in an honest, exhausting but well-deserved way.
Generate fans in an honest way
For ethical reasons alone, it is better if you stick to the tried and tested method and honestly increase your follower numbers. But how do you achieve that? First of all: with a lot of patience, the right know-how, and targeted test runs. What matters here are:
Content with added value
Offer your users something for their interaction and use a call-to-action. For example, offer an e-book download for the newsletter registration. Or donate a small discount on your range for the first order.
The target group determines what is interesting. However, high-resolution images, practical graphics, videos, and emotionally charged storytelling are always successful. Special offers and competitions are of course almost always interesting.
It is not only important to think of contributions, but also the constant interaction with the fans is crucial. Especially with questions or complaints, it is essential to be on hand immediately. There are useful tools for social media monitoring here that support you in establishing a very close connection with your fans.
A frequent pro argument often called for the project to buy Facebook fans is that there are real accounts among them. However, this is rarely the case and does not lead to authentic interaction even then. As reluctant to hear it, honestly lasts. Tires over a serious appearance and make the gang with your fans through what you want from them: real interest.
Buying Facebook fans is not a good idea
Buying fans and Facebook followers is an absolute no-go in the age of social media and yet it is still used more often than you think. We can only advise against it very much. Why did you read that above? 100 active fans are more than 10,000 fake fans-winning real fans is not easy. It takes a lot of patience, know-how, and the right social media marketing agency. Then the followers on social media grow naturally.