You need a website to have a business or profession identified by people online. A website with a unique domain name is easily recognized. Without a domain, a website cannot gain visibility and recognition or raise awareness. A distinctive website address will add credibility and draw customers to the product or service.
A business website with a distinguishable domain name will make your customers think that you are tech-savvy and ambitious. For instance, the websites like ‘ebay.com.au’ and ‘realestate.com.au’ have become popular for adopting modern technology in business. Nevertheless, it is not easy to find and buy a domain name. You have to put some effort to carry out research and find the most suitable website address for your business or profession.
With a perfect domain name, you can let your customers know your business, products, and brand, which will help increase sales in the future. What makes it so difficult to acquire a website name? There are billions of websites on the Internet, and each of them is identified by a unique name. Hence, a name that suits your brand or business may not be available. If you can source it, it may be expensive.
To make your domain search and registration process easy, you can engage a dependable domain registrar, who can help have your preferred domain through an extensive domain-name search tool and a backdoor domain service. You can make the process easy by following some useful tips.
1. A short and simple domain is easy to remember and type on the Internet
Most business or professional websites that are reputable have simple and easy-to-remember domains. A few of them are Amazon, Twitter, Telstra, Bunnings, and CSL. They are unique for they have memorable yet short names. The online users find them easy to access as they have simple website addresses like ‘amazon.com’, ‘twitter.com’, ‘telstra.com.au’, ‘bunnings.com.au’, ‘coles.com.au’, and ‘csl.com’. They are indelible and quick to recall.
Internet users can access these web addresses by typing them on the URL space bar without any mistake. It will help increase the traffic on a particular website and improve sales and profit.
2. Avoid using numbers and hyphens
Websites that attract heavy traffic carry unique yet simple names without numbers or hyphens. Most visitors on the Internet find it difficult to remember numbers and hyphens when typing a web address. You can try for a domain that is free of any special characters.
3. Choose the right domain extension
A good website address will use a suitable domain extension. Your business can choose from numerous generic top-level domains (TLDs). The most common one is ‘.com’, as companies mostly use it to target customers across the globe. The other prominent TLDs include ‘.online’, ‘.co’, ‘.store’, ‘.tech’, ‘.net’, and ‘.org’, which you can buy on one, two, or five-year subscription plans.
Companies that want to concentrate on local markets can choose from several country-code top-level domains (ccTLDs). For instance, if your business is located in Australia, you can select country-specific domains like ‘.com.au, .net.au, .org.au, .sydney, or .asn.au’ depending on the nature of your business.
4. Have a brandable domain name
If you are looking for a domain name, which is distinguishable from others, you need to be creative. Using a combination of keywords that are relevant to your products or brand can make your domain name look highly professional and trustworthy.
5. Use a domain name tool available with a provider
If you are still not successful in finding an appropriate name for your website, get the help of an authorized domain name registrar. They provide you with a domain search tool that conducts an extensive search for suitable names. Another option is to use the backorder snap system to find the name you want and snap it if available.
In conclusion, buying the right domain name requires you to follow the tips explained for an easy registration process.