Any marketing strategy of an e-com business is incomplete without a well-thought email marketing campaign. This approach provides the best way to nurture customer relationships, publicize relevant content and generate new leads while showcasing the brands’ ideologies.
No one full-proof eCommerce email marketing strategy will work seamlessly for all businesses and get you miraculous results. However, some elements can make your campaign successful if implemented rightly.
Elements to a Successful Email Marketing Campaign:
There are 5 unique and easy-to-implement components that you must incorporate in your next campaign to get the desired ROI. And, here goes the list right from our Marketing Ninja:
1) Accessible & Actionable CTA (Call To Action):
The primary objective of sending out emails to prospective buyers is to engage them in some way or the other with the brand.
Your end is fulfilled when your lead signs up, clicks a link, or reaches your landing page. Regardless of the kind of response you need, you have to define what action you want your email list to take. The drafting must be easy to read, and the response desired must be easily actionable.
The emails you send out must have only one CTA and not more. It must not confuse or overwhelm the readers. The design must highlight the Action button. Large fonts, pop-up colors, and compelling texts go a long way!
2) Segmenting and Suppressing the Lists:
One of the best strategic tools for successful email marketing campaigns is segmentation and suppression. Together, these two can skyrocket the click-through and engagement rates while ensuring that you have targeted the right audience with perfectly relevant content.
You will get improved results if you can rightly segment your email list into smaller groups. Segmentation is the process of grouping people in your database or CRM and sending them relevant emails.
This way, your audience can derive excellent value from your tailor-drafted content. In addition, segmentation helps businesses focus on more important details and tune texts more personally as per the interest of the targeted group.
While segmentation helps you craft the right content for the right set of people, suppression assists you in restricting certain people from receiving your messages.
You may establish a list of persons you don’t want to send a specific email to and add them to a negative list while emailing using your marketing automation software.
3) A Catchy Subject Line:
Subject lines might be difficult to write to get viewers to open your email; there is a great deal of pressure to get the headline correct by being flashy, catchy, or engaging. However, the tagline can only get you so far. It is the brand value that you deliver that makes your prospects open the email.
If you’re a brand or business that your audience can rely on for great information, the title tag won’t matter as much. They’ll read your emails anyhow because you’re someone they trust.
Here are some common dos and don’ts when it comes to writing a subject line that catches attention:
- Must be to the point.
- Have a hint of what is inside the letter.
- Compose a tag that is interesting and entertaining.
- If feasible, provide personalization tokens such as a name or firm.
- You do not have to yell at your readers using all Capital letters.
- Use salutations. Say “Hi”, “Thank you” etc.
- Pose a yes /no question.
Overusing punctuations, or words like “free”, often come off as spammy. Triggering the spam filter equals murdering the campaign.
Read Also: how to write a convincing email
4) Excellent Copywriting:
There is no ideal length for emails. Its length depends on the kind of data you are sharing, who you are sending it to, and how well it fits with your brand’s image. In addition, the emails must be well balanced between precision and relevance. Most marketers prefer shorter messages that get straight to the point.
There are occasions where a lengthier email and description are appropriate. Still, please remember that you are fighting for your audience’s attention in an inbox that is undoubtedly flooded with many other emails. Therefore, the more precise you are, the more are your chances to grab your audience’s attention throughout.
Email automation software is fantastic for getting a well-knit routine. However, the key to a successful campaign is personalization. Make sure there is a personal touch while crafting every mail, even when exploiting the automation tools.
A terrific yet simple token for personalization is using the “First name”. You can also use specific phrases for addressing a critical pain point or want.
There is no one full-proof strategy to manifest success but an innovative email marketing agency that specializes in eCommerce can definitely help. However, the targeted email marketing service should be such that the words, format, layout, design, and creativity appeal to the audience. Provide absolute value, and appreciate the people on your email list, including those who know nothing about your brand.