Having a great crypto project with an outstanding ICO isn’t enough. You still need investors and enthusiasts to buy your vision and help the price grow, hence, the importance of crypto SEO marketing campaigns. Many cryptocurrencies have failed for several reasons, of which some of them are from marketing and use cases. A project with great use-cases and strong fundamentals without having an online marketing presence is geared for ruin. To keep your project out of this mess; you need to understand how to run crypto marketing campaigns successfully.
If peradventure you have a project on the way, you need to note these tips to help your project reach the required audience. Here are some of the processes of running successful crypto marketing campaigns.
Simplify your contents:
Truly, the crypto community is a bit advanced and technical. However, there’s a need for you as a crypto SEO startup to make sure your contents are relatable even to the non-tech savvies. Your content is universal and should therefore have easy-to-read content. The basics of cryptocurrency are one of the first few contents that attract a reader, especially the non-tech savvies. So, for you to successfully run marketing campaigns, you should first focus on answering simple questions and providing insights to keep your readers engaged, even if the later end has the technical aspects. There are a thousand and one contents in the crypto marketplace, and more are coming. So, if you would be bringing yours, you need to explain why users need to adopt your crypto above others, and this could only be achieved through balanced SEO rich content.
Strike a balance between cryptocurrency and technology:
A lot of individuals understand technology but haven’t heard of cryptocurrency. One of the simplest means of pitching your crypto marketing campaign to such individuals is mentioning that cryptocurrency is born of blockchain technology. So, running such marketing campaigns needs to be strategic and placed in forums and discussion boards. Using these platforms, you get to advertise your project, strike a comparison between your project t and other projects and advertise your technology. Using technology to promote your crypto project is the same as endorsing the use of social media influencers and social media platforms to get your project to the screens of a larger audience.
One big mistake most crypto owners make is neglecting their audience once they get the user adoption they need. This shouldn’t be the case; effective communication is one of the easiest means of running marketing campaigns. When a project is in its development phase, it’s mostly to have all hands-on deck, with 24/7 customer support ready to provide insights and explanations. Not many projects have an effective social media platform, but; if you want to reach your audience effectively, your online presence needs to be top-notch. Constantly saying your project is better than others will likely make you appear as a fraudster, as most crypto enthusiasts understand that the crypto community is highly volatile.
Seek an expert’s help:
There’s no shame in asking for help when you require it the most. Running a crypto marketing campaign isn’t an easy fit, and it takes all manner of dedication to pull it off. So, do not be afraid to outsource your crypto SEO marketing campaign to experts that could help you reach a larger audience. It’s not advisable to subscribe to a trial-and-error fix in this situation. There’s a need for you to employ the services of someone or an agency that’s vast in both SEO and knowledge of the crypto community. This service ideally keeps track of crypto news, market trends and new technological advancements in the crypto space.
Becoming an authority in the crypto community isn’t an easy fit. Nonetheless, your credibility must remain unshaken, as it’s a marketing strategy on its own. Having an already established authority in the crypto community is a plus to your marketing campaign as far as crypto is concerned. So, becoming an authority will most likely come due to consistency in providing true and adequate information as promised in your project’s roadmap. Getting investors to trust you with their finances is not a function of how much you’ve invested in the project. It’s partly about how well your words could be proofed for credibility. Once you can identify as an authority, you can begin to have your projects mentioned in press releases, which would further increase your project’s chances of being recognized. In the crypto community, a project’s integrity precedes the developer’s investment.