Here you can find out how WordPress SEO plugins (Yoast SEO Free, Akismet, or similar) can give you a significant advantage on your website. The plugins are developed and upgraded by experts, which means that they will always be up to date with the latest SEO optimization. They also help you extensively in creating creative and productive content for your site. This means that the plugins cover a very large area of SEO optimization and thus help you to carry out the optimization more easily. But don’t be too hasty. Before you install a tool, you should take a look at the reviews from various forums, as these may not always be an advantage.
Improve your site with WordPress SEO plugins
Countless plugins/tools are specializing in optimizing the website for search engines (WordPress SEO). The range extends from free to use (free of charge) to premium. There is no so-called only plugin, but a large selection of good tools. Now your content and images play an important role. You achieve good content on your website through important functions. This starts with the structure of the page and extends to the finished texts. Thus you create good support for your website. So there is a plugin for all elements of your site. These can help you to align yourself correctly or to position you better for the search engines. In the end, you can also get a better Google ranking and a better PageRank.
As a site administrator, you can install or uninstall plugins at any time. They can be downloaded and installed manually using an FTP client. These are also important functions that you should remember.
The vast majority of WordPress SEO plugins are free. Hence, it is important to note that these usually do not come with technical support. Some plugins/tools can do practically anything. Nevertheless, there are also qualitative differences here. For example, some can slow down your site. The reason for this is bad programming or incorrect implementation.
For this reason, you should find out exactly which ones you want to install on your website in advance. Think carefully about which functions you want to implement for your website. You will also direct your support to this. So you think about which features you can use to support your website or blog. So it is best to always pay attention to the ratings of the plugins. Which ones give you a high level of support? If several users report bad experiences, you’d better look for a different plugin.
Photos
Suppose you are doing blog marketing or SEO online marketing with WordPress (WP). Your blog posts are flawlessly researched, well written, and meet all the requirements for search engine optimization. Now you add a picture to the blog article to round off the layout. Here it can happen very quickly that the blog page becomes too big due to the implemented image. The consequences are increased loading times and Google, for example, does not like this at all. So adapt the images to your pages on the website/blog. So you can do better on Google Duche (search). If this point is still open for you, add your to-do list.
The solution to the problem can be solved very quickly with a plugin. WP Smush.it is one of those WordPress SEO plugins. Other very good plugins do the same thing. For this example, we take WP Smush. it. This is not the one and only. There are many other good WP tools out there as well. The application compresses the images completely independently and significantly reduces the size of your blog. We use Smush.it ourselves in our agency, as it is a good tool for page speed optimization. The specialty is that it compresses images losslessly. An alternative to Smush.it is an EWWW Image Optimizer, which offers even more functions.
There is neither a loss of quality nor format errors. That offers a lot of support and saves time. The integration of this software is particularly recommended if there are many images on the website or your blog. So you don’t have to worry about your content in the form of images. Plugins/tools already show here what great support they represent for your website/blog.
We advise you to make a regular backup, especially for pictures. If something gets lost anyway, good recovery tools will help you. However, this applies equally to all data.
Text
To be actively supported in the creation of content, plugins such as Yoast SEO or wp SEO are suitable. Yoast SEO (WordPress SEO Plugin by Yoast) is one of the most popular in content marketing. We also use it ourselves at Kundenwachsen.de. It works with a traffic light system. One of the features that Yoast is known for. To always get a green light, Yoast shows what needs to be improved on the page or in the post. With the help of search engine optimization, you can check the keywords on your website well. So you can see how good your SEO search engine optimization is already.
Good content depends on the right keywords. People search for certain terms on the social web / Google. These represent the keywords with which you design your pages on the website. The more important keywords you bring in, the better the content of your pages/site. In the end, your ranking on the social web will also increase. Especially in the age of increasing importance concerning semantic search. So always try to rank your posts up. To do this, use search engine optimization to optimize your keywords as soon as your ranking on the social web drops again. Another useful tool for text creation is Table of Contents Plus, it automatically creates a table of contents from various headings.
The advantages
What is particularly nice about this plugin is that not only attention is paid to optimization for search engines, but also the readability of the texts. The Yoast plugin can help you to present texts optimally for your users. With these tools, the conversion is also significantly optimized. Link building is also used here. With link building, you set a link on various terms that should be explained in more detail. This means that certain functions can be pursued on your website. For example, by setting the link that takes you to another page. These tools also increase your ranking again. By the way: Yoast SEO is also available in the free version of the tool.
Structure
A clear structure of your website is essential. So that search engines can recognize your structure better and faster, so-called sitemaps are created. Sitemaps are nothing more than the extended table of contents of your pages. These can be easily read by search engines. This increases the efficiency of the Google crawler. These crawlers are algorithms that crawl pages and divide them into categories. In this way, the search results can be provided as quickly as possible. The more detailed these processes can be for your page (and Google recognizes relevance), the better the page will be ranked.
So you notice: The content on your website has the highest priority. Google XML Sitemaps is best suited for the structure of your site/page. But be careful, if you use Yoast SEO, you should deactivate the XML sitemap function in this WordPress SEO plugin. Otherwise, two sitemaps will be created. This can lead to complications and thus to a poor ranking. The XML sitemap is a list of URLs for your website. This is transmitted to Google and provides a complete list for the search engine.
Think bigger, bolder, and bolder. The biggest missed opportunity in content marketing is to play it safe.
Advantages of WordPress plugins
The advantages of WordPress plugins (wordpress.org) are the ease of use and handling. In addition, the many tools and features that can be used free of charge. WP does not require any knowledge of programming. In this way, you can also make the necessary changes to the source code of your site very quickly and easily. Since the plugins influence exactly the right lines of the source code, errors are prevented. Otherwise, they lead to complications on your pages. The plugins themselves can also be customized and configured. This makes them very flexible and equipped for all requirements.
Plugins not only offer useful extensions for SEO, with which you can enhance your site. Automatic pop-ups that are shown to your users are good features. In this way, you can draw their attention to your newsletter or point out current offers. You can also have ad banners created for all of your articles. This is particularly useful for PPC marketing.
SEO plugins for optimization
In this section, we will introduce you to the most important plugins. This is particularly about the security, visibility, and speed of your site. These points are the be-all and end-all for your website and Google Search.
Akismet
Akismet is one of the standard WordPress plugins that comes with every new WordPress installation. Alternatively, it can be downloaded from wordpress.org. It’s an anti-spam tool that checks all comments and filters out spam. The plugin provides a status history for each comment so that you can find out which comments were recognized as spam by Akismet. Moderators or administrators can also check the number of approved comments for each user, display the URLs in the comment text, and remove suspicious links. The plugin is free for personal websites and personal blogs. Business customers have to take out a subscription and pay a monthly fee. In addition to spam protection, the premium contracts also offer extended security solutions.
Google XML Sitemaps
Google XML Sitemaps is another very useful SEO tool for WordPress. The plugin helps search engines such as Google, Bing, Yahoo, etc. to better index your website with a special XML sitemap. When you activate the tool, an XML sitemap is automatically created for your website, which enables easy indexing. With a sitemap, the search engine bots can see the entire structure of your website and call up the results more efficiently. This helps your SEO and thus your placement on the Google Search Result Page.
All In One Schema.org Rich Snippets
For example, if you have elements on your page that can be used to rate articles or products, this plugin is interesting. Reviews and further information convey trust and can ensure a higher click rate. Additional information such as rating stars, price information, or links is referred to as rich snippets. They expand the normal snippets, which only present a short excerpt of text. Rich snippets are the best way to enhance the look and feel of your site on the search results pages.
Snippets briefly provide the most important information about the page and, as already mentioned, help you to achieve higher click rates. To create rich snippets on the WordPress website, you can use the handy tool All In One Schema.org Rich Snippets. It presents the search engines with the information that should be displayed on the search engine results pages. The result is a better ranking on Google Search.
W3 Total Cache
Caching is one of the best ways to improve website performance and it means caching the data. The idea is to temporarily cache the website data so that it loads faster the next time you open it. To enable caching in WordPress, you can use WordPress caching plugins. Caching plugins cache your posts and pages as static HTML files that are delivered to the users. This drastically reduces the loading time of the page and optimizes the entire website performance.
In addition, improved website speed will have a huge impact on your SEO. W3 Total Cache WordPress Plugin is also one of the most popular plugins. It offers page caching, database caching, object caching, browser caching, and much more. You can also integrate CDN services to further reduce the loading time of the page. There are also options for minimizing and compressing the HTML, JS, and CSS files so that you can save up to 80% on data. With the reduced loading time, you get a better ranking in search results, which in turn leads to high traffic and conversion optimization.
Yoast SEO
Without a doubt, search engines are the main source of traffic for any website. The number of internet users using search engines is reported to be increasing all the time, making the importance of search engine optimization more important than ever. Fortunately, there are plugins like Yoast SEO Plugin for WordPress. Yoast SEO is a great tool that helps you create better content, improve your ranking in search results and take the right SEO measures. It focuses on creating content that is both legible for users and technically SEO-friendly.
First, you need to choose a focus keyword and use the keyword accordingly in the article you are writing. The page analysis function checks whether you have used the keyword all over the image alt tags, meta descriptions, headings, and the entire post. Additionally, it suggests you set up the text and images properly for better usability and visibility for search engines. Then a traffic light system shows you how optimized the readability and the SEO part are.
WPSEO
With wp SEO, your site is also automatically and well optimized for search engines. The basic version of wp SEO, which is completely sufficient for beginners, costs around € 24.99 once. Even in the basic version of WP SEO, all settings and information are already in German, which greatly simplifies operation. The goal should be that you concentrate on your content and WP SEO on search engine optimization. In the end, it is a question of faith for many whether you use Yoast SEO or wpSEO. Both have their advantages, so it’s best to try both.
See also: Why Your Website Health Is Important For Your Business Health
Interim conclusion: The best WordPress SEO plugins
The best WordPress SEO plugins are without question the plugins Yoast SEO, WPSEO, Google XML Sitemaps, and W3 Total Cache. With these plugins, you are solidly equipped in the field of SEO. If you also work with Sistrix, you can also use the KeyWord Collector and API access to Sistrix to display helpful keywords. Keywords help the rank of your pages. There are many different plugins for WordPress SEO.
Here you can find other very helpful WordPress SEO plugins.
Jet pack:
With Jet Pack, you can display all key figures. For example the number of visitors, page views, clicks, and much more. So with Jet Pack, you always have the best overview.
Broken Link Checker:
With this WordPress SEO plugin, you can easily find links that either no longer work or are misleading and edit them accordingly. This is very beneficial as Google quickly penalizes errors of this type.
MailChimp for WordPress:
If you are already using MailChimp for your newsletter, you should use it as a tool. With the help of a pop-up that is displayed to every user, this tool draws attention to your newsletter list. A very effective way to increase the number of people who sign up for your newsletter. The best thing to do is to set up a landing page with SEO.
Social Icons:
In the age of social media marketing, every website operator should use icons to indicate social networks. This allows your users to share content from the website very quickly and easily. In addition, the icon leads to your fan page. Can also be useful if you work with influencer marketing, hashtag, or Instagram marketing. So share buttons are also important.
As you’ve probably noticed by now, there is a long list of plugins for WordPress. Even though we have presented many very good WordPress SEO plugins in this article. It would go beyond the scope of even naming all the good plugins by name. The best thing to do is to click through the offer yourself and try out a few from our list. Please note, however: We are not presenting only tools. Chances are other extensions are better suited for you.
Where can I find plugins for WordPress?
The range of WordPress SEO plugins is incredibly diverse. WordPress (wordpress.org) itself offers a search function for these various features. Be it keyword plugins for search engine optimization or tools like WP Smush. that compress your images. In the WordPress application, you can find these features under the menu item “Plugins”. Here you can use keywords to filter out the right Google tools for your purpose. At the same time, ratings are displayed so that you can see which of these plugins seem to be the most successful and the best. Then installing the SEO plugins directly via WordPress is the easiest way to integrate them into your website.
How do you find the right WordPress SEO plugins?
Of course, you will also find an incredible number of guides and forums on the Internet that deal with these topics. There are an incredible number of “The best WordPress plugins” posts that explain the advantages of the individual features to you. Even so, you should check a tool before you install it. As mentioned in the text, some tools can slow down your website, which is an absolute killer for your CTR and conversion. To find out whether there are any negative experiences with a feature in any connections.
Even after the installation, you should regularly check independently whether problems occur by calling up the page yourself and putting yourself in the user’s position. Small information on the side: If you want to see your Google ranking, for example, you should do this from an external computer. Your own can produce a falsified result because Google can connect it to the website immediately.
The market is currently flooded with new free plugins. So check exactly which ones you want to implement on your website and which ones you need at all. There are also other websites on the net that offer a wide variety of plugins (wordpress.org). You can insert this in your plugins folder on your website and then activate it in WordPress.
Would you prefer to outsource the management of your optimal WordPress SEO plugins to save valuable working time for your day-to-day business? Then feel free to contact our experts for a free consultation.
SEO – Find the right keywords with WordPress plugins
Many WordPress users expect that with the right plugin, semantic search/search engine optimization will be child’s play. Unfortunately, we have to slow down a bit: You have to invest a lot of time and bring the right know-how with you with these plugins. These tools are only supported, but usually do not work independently. This means that if you want to have high-quality content and a good conversion rate, you still have to search for and incorporate keywords, choose the right ones, find an appropriate keyword density and structure your content well.
But let’s take the Yoast SEO feature as an example and how it works to optimize your texts in terms of keywords. The most important aspect here is the focus keyword. This largely determines not only your text quality but also your overall online marketing success. You can set such a keyword using tools like Yoast SEO. This is the basis of how your page will be analyzed. Some tools suggest words here that match your topic. However, I would recommend using the Google Keyword Planner to find out which word you should set as the focus keyword for your website.
Optimization by Google
The Google tools then examine and analyze your website for keywords and show you statistics on their frequency and relevance for search engine optimization. If you also use Google Trends and the Search Console, you can assess the development of these search terms and make forecasts, as this shows you their importance over time.
There are tools like WP Meta SEO that will help you again at this point. This feature shows you information from Google Analytics. This means you can always stay up to date: As soon as new content is created, you can see whether new relevant keywords have been added. If so, you can focus on using them in other parts of your website.
Of course, as you can probably imagine, the focus keyword should appear in your Google Rich Snippet. It must not be missing in titles and headings and must appear in the important places of your website, as it is a central element of the same. If you want to enter the title in the code yourself, you have to do this with certain meta tags. We recommend this procedure, if at all, only to very experienced users with HTML knowledge, as you can cause a lot of damage to the source code of the website.
It is important at this point that some tools have a premium version. Upgrading to the premium level can have major advantages for some features. With All in One SEO Pack, for example, the premium version also performs automatic optimizations. The plugin often has a lot more resources available than you could collect yourself without investing a huge amount of time. Optimized titles and more participation in metadata can often make a big difference in terms of Google ranking and your placement in Google search results.
WordPress SEO plugins – use for blogs
We have already discussed various ways of using plugins in the text. Let’s look at the whole thing in a specific way. Of course, you always need many of these points when building a website, but now let’s look specifically at the creation and operation of blogs.
Optimization for blogs
As already mentioned, the first important point is image compression. Images must be scaled down to prevent long loading times. Especially with slower internet connections, the loading bar is not good for conversion and new customer acquisition.
On average, the user only gives a page a maximum of three seconds to load after a call. During this time, he has to make sure that he gets some use from her. With a blank page and an eternal loading time, the chance of achieving this goal is rather slim. There are various tools here. Of course, you could do all of this by hand and compress it yourself.
However, it takes a lot of work to have a plugin do this. In addition, these are specially designed to optimally compress the photos without diminishing their impression on the user. The aforementioned WP Smush or the premium tool Optimus will help you to improve your Google Pagespeed. Another useful tool is the Yet Another Related Posts plugin, which helps you highlight other important articles on your site.
What do you have to pay attention to with WordPress SEO plugins?
It is also important to edit individual posts. Here, too, the question arises: How do I optimize my posts? Keywords play an important role again at this point. You’ll make good blog posts and you’ll be seen by Google if you add the right keywords. What is important, however, is don’t pay too much attention to it. The focus is on the legibility of your text, i.e. the readability, and that you should make this text exciting and interesting. If the word “recipe” appears in every second sentence on a blog about cooking, no user will be happy to read your posts.
You can use keyword plugins for one thing in particular: Some remind you to include your (hopefully defined) focus keyword in all metadata. This includes, on the one hand, your Google Snippet, which immediately directs the user to your page and should therefore of course be equipped with the main topic. On the other hand, you should use keywords in all meta descriptions of your images. These are also taken into account by the Google Crawler and should be optimized.
Helpful plugins
What other plugins would be that could help your blog? First of all, there are anti-spam features. Both Akismet and AntiSpam Bee fulfill this function. They ensure that nobody can destroy your online reputation so quickly. Tools like Limit Login Attempts are also important so that you can ensure more security on your site. You can find the plugins at wordpress.org, where you can also benefit from free tips.
Especially with blogs that contain a lot of photos, I would recommend one thing: Features like CometCache save content that has already been called up so that you don’t have to reload it every time. Of course, most users know that photoblogs take time to load and sacrifice it to see the photos. However, if it keeps charging for ages, even though you’ve already seen the photos and are looking for something else, this is also a killer for your bounce rate.
Conclusion
So that means that WordPress plugins gain advantages of great importance. In the tools, you can then use detailed analyzes to identify if there is a problem. This is advantageous if you want to reach a larger customer base, as the Google Crawl Bots will then rank your site higher up. The plugins are also very easy to understand, which means that less time is needed to find them. This allows you to concentrate fully on your website.
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