The business world has been shaken up unexpectedly in the last couple of years. As we all saw in March of 2020, the COVID-19 pandemic caused the massive shutdown of industries across the globe. And the contracting space was affected like every other business.
But despite the shutdown, imposed regulations, and mandates, those in the contracting industry have found themselves back in business as of 2021, even though business matters have been met with continual challenges.
One thing that remains true despite the pandemic is that all business owners need to make efforts to grow and expand their business in order to stay competitive.
As a contractor, there are several ways that you can grow your business. And many of these methods are quite simple when it comes to execution.
Here, we’ll explore a few ways you can grow your contracting business in 2021.
Broaden Your reach
If you’re operating a contracting outfit in a localized area, you’re going to depend largely on local resources. And depending on where you live, you may run out of options (and clients) sooner or later.
In order to combat this, you’ll want to expand into other markets slowly but diligently. And this is as simple as doing some old-fashioned legwork.
For example, if you live in a small community with relatively little drive to bring in new residents, you’ll be at the mercy of an existing client base. As such, you’ll need to look to neighboring communities to gain more clients and land more jobs.
Unfortunately, not all of us live in bustling, growing hubs such as Houston or Chicago. But no matter where you live, chances are you have neighboring communities that can use your services and expertise. So reaching across county lines may be your best option.
Expand Your Fleet
If you’ve already added a few employees to your workforce, congratulations! This means that you’ve attained some early success along your business journey. But as you’ve added more employees, you’ll also need to add more vehicles to your fleet.
Without adequate and professional transportation, your contracting outfit runs the risk of looking unprofessional and lacking where other competitors don’t. And you don’t want to sacrifice any job opportunities to your competitors.
In order to expand your fleet, you’ll need a good bit of cash to acquire new work trucks and the like. Or perhaps you need new trucks with a towing package for hauling materials. Either way, you can rent a work vehicle with towing capabilities or supplement rentals for your fleet until you can afford to purchase your own vehicles.
Bottom line, if you’re going to expand, you have to have the right tools. And adding vehicles to your fleet in the contracting business is essential to meet this goal.
Step Up Your Marketing Efforts
If you want to gain a broader reach, you have to go digital. This is because today, just about everyone searches for businesses, products, and services via online methods.
Basically, if you’re still operating without a business website or a blog, now is the time to get this ball rolling.
A business website serves as a digital business card. And a blog is simply a means for you to talk about topics relevant to your industry, showcase some of your latest work, and to help drive traffic to your website.
Additionally, you’ll also want to step your game up on the social media front. Keeping up with your followers, engaging with them, and regularly posting interesting content will keep your business in the minds of your followers. And they’ll be more likely to share your posts with people outside of your network.
Growing a business is part of being a business owner, no matter what industry you operate in. And without making efforts to achieve this growth, you’ll be limiting yourself to an existing customer base and an area where growth may pass you by.