• Daily Illinois
  • About
  • Contact
  • Privacy
  • Terms
  • DMCA
  • Sitemap
  • Write For Us
Sunday, May 22, 2022
Daily illinois - USA | News, Sports & Updates Web Magazine
  • Covid-19
  • News
    • All
    • Business
    • Education
    • Politics
    • Sports
    • World
    Deadly thunderstorm complex cuts power to nearly a million in Canada

    Deadly thunderstorm complex cuts power to nearly a million in Canada

    David Smith of CDOT

    How does the city decide where to put new bike lanes?

    2 Recession Stocks to Buy Right Now

    2 Recession Stocks to Buy Right Now

    Chicago McDonald's shooting: Jaylun Sanders, Kameron Abram charged after 9 shot, 2 fatally, on Near North Side, police say

    Chicago McDonald’s shooting: Jaylun Sanders, Kameron Abram charged after 9 shot, 2 fatally, on Near North Side, police say

    The 10 Best VPNs for Your Business on Sale

    The 10 Best VPNs for Your Business on Sale

    U.S. Army General Mark Milley, chairman of the Joint Chiefs of Staff, salutes during the U.S. Military Academy's Class of 2022 graduation ceremony at West Point, New York, May 21, 2022.

    Gen. Milley warns West Point graduates of ‘increasing’ risk of global war, ‘robotic tanks’

    Soccer player Megan Rapinoe waves to the crowd during the second quarter of a WNBA basketball game between the Minnesota Lynx and the Seattle Storm on on May 6, 2022, in Seattle.

    US Soccer Equalizes Pay In Milestone With Women, Men

    This image provided by Steven Bischer, shows an upended vehicle following an apparent tornado, Friday, May 20, 2022, in Gaylord, Mich.

    At least 2 dead, 40 injured

    WHO mulls monkeypox guidance amid spread

    WHO mulls monkeypox guidance amid spread

    Business Trends Entrepreneurs Must Know

    Business Trends Entrepreneurs Must Know

  • Science & Tech
    • All
    • Ai - Artificial Intelligence
    • Apps
    • Mobile
    Two men point guns at each other in On the Count of Three.

    On the Count of Three writers on blending comedy and drama

    Facebook Dating was a catastrophic failure — and I know why

    Facebook Dating was a catastrophic failure — and I know why

    Xiaomi Mi Band 7

    Xiaomi Mi Band 7 release date, images revealed

    Twitter deal leaves Elon Musk with no easy way out

    Twitter deal leaves Elon Musk with no easy way out

    The best cheap gaming headset deals May 2022

    The best cheap gaming headset deals May 2022

    More free COVID rapid tests are available. Here's how to get yours

    More free COVID rapid tests are available. Here’s how to get yours

    "No, I hear you. You're telling me that true 'synergy' can only be achieved through 'blue-sky thinking' and giving it '110 percent,' right?"

    5 major tech annoyances and how to fix them

    Lumen metabolic analyzer update 2

    Lumen metabolic analyzer iOS app gets updated macro tracker

    Saving money.

    Tech smarts: 5 silly ways you’re flushing money down the toilet

    What time is the Blood Moon lunar eclipse?

    What time is the Blood Moon lunar eclipse?

  • Entertainment
    • All
    • Gaming
    • Movie
    • Music
    President Biden ahead of an Illinois appearance to discuss combatting inflation and high gas prices.

    High gas prices could be alleviated by the Consumer Fuel Price Gouging Prevention Act — if it passes the Senate

    A woman stands in front of sheer curtains with her hands in her coat pockets.

    ‘Downton Abbey’ star Michelle Dockery wants more sequels

    Greek composer Vangelis dies; wrote scores for 'Chariots of Fire' and 'Blade Runner'

    Greek composer Vangelis dies; wrote scores for ‘Chariots of Fire’ and ‘Blade Runner’

    Joseph Owades invented light beer in the 1960s, revolutionizing the American beer industry, then in the 1980s became an essential figure behind the craft beer phenomenon. 

    Joseph Owades created light beer, forever changing the way America drinks

    Clea Shearer starts chemotherapy for breast cancer

    Clea Shearer starts chemotherapy for breast cancer

    A man, right, talks to a woman pouring herself a drink at a bar

    ‘Men’ ending explained: Birth, rebirth and what it means

    A man standing on the ceiling of an upside-down living room

    Harry Styles: Perfect boyfriend, pop star on ‘Harry’s House’

    Nine Techniques To Keep Customer Support Conversations Productive And Positive

    Nine Techniques To Keep Customer Support Conversations Productive And Positive

    Johnny Depp and Ellen Barkin in 1994.

    Ellen Barkin Recalls Johnny Depp’s Sex-Scratch Suspicion And Throwing Bottle

    Two people in black stand near a window.

    ‘Men’ explained: What inspired Alex Garland’s trippy horror

    • F95zone
  • Lifestyle
    • All
    • Fashion
    • Food
    • Travel
    Good dining habits make good sense — check out the insights shared by an etiquette consultant based in Florida.

    Are your table manners up to snuff? Etiquette expert calls out 12 tacky habits

    Latest Russia-Ukraine War News: Live Updates

    Latest Russia-Ukraine War News: Live Updates

    This chart show that it's Marmaris in Turkey that offers the cheapest prices for holidaymakers in Europe

    Budget holidays special: Thirty cut-price summer breaks from Corfu to the Caribbean

    Miles Teller Tom Cruise Christopher McQuarrie and Jennifer Connelly attend the screening of Top Gun Maverick during the...

    Tom Cruise’s Watch Will Be Accurate Until the Year 2100

    Ready meals on sale at Marks and Spencer store, 2020

    UK cost-of-living crisis to heighten demand for convenient meal options

    Adopting a dog after meeting my wife changed me

    Adopting a dog after meeting my wife changed me

    How Megan Fox Inspired ‘Good Mourning,’ Machine Gun Kelly’s Wild New Stoner Comedy With Pete Davidson

    How Megan Fox Inspired ‘Good Mourning,’ Machine Gun Kelly’s Wild New Stoner Comedy With Pete Davidson

    Illustration of a woman applying sunscreen

    14 heat safety tips for L.A. hiking during hot weather

    This Might Be Chromat’s Most Inclusive Swimwear Collection Yet

    This Might Be Chromat’s Most Inclusive Swimwear Collection Yet

    People urged to cook frozen fruit and vegetables because of Listeria findings

    People urged to cook frozen fruit and vegetables because of Listeria findings

33 °f
Chicago
35 ° Sat
35 ° Sun
35 ° Mon
37 ° Tue
No Result
View All Result
Daily illinois - USA | News, Sports & Updates Web Magazine
  • Covid-19
  • News
    • All
    • Business
    • Education
    • Politics
    • Sports
    • World
    Deadly thunderstorm complex cuts power to nearly a million in Canada

    Deadly thunderstorm complex cuts power to nearly a million in Canada

    David Smith of CDOT

    How does the city decide where to put new bike lanes?

    2 Recession Stocks to Buy Right Now

    2 Recession Stocks to Buy Right Now

    Chicago McDonald's shooting: Jaylun Sanders, Kameron Abram charged after 9 shot, 2 fatally, on Near North Side, police say

    Chicago McDonald’s shooting: Jaylun Sanders, Kameron Abram charged after 9 shot, 2 fatally, on Near North Side, police say

    The 10 Best VPNs for Your Business on Sale

    The 10 Best VPNs for Your Business on Sale

    U.S. Army General Mark Milley, chairman of the Joint Chiefs of Staff, salutes during the U.S. Military Academy's Class of 2022 graduation ceremony at West Point, New York, May 21, 2022.

    Gen. Milley warns West Point graduates of ‘increasing’ risk of global war, ‘robotic tanks’

    Soccer player Megan Rapinoe waves to the crowd during the second quarter of a WNBA basketball game between the Minnesota Lynx and the Seattle Storm on on May 6, 2022, in Seattle.

    US Soccer Equalizes Pay In Milestone With Women, Men

    This image provided by Steven Bischer, shows an upended vehicle following an apparent tornado, Friday, May 20, 2022, in Gaylord, Mich.

    At least 2 dead, 40 injured

    WHO mulls monkeypox guidance amid spread

    WHO mulls monkeypox guidance amid spread

    Business Trends Entrepreneurs Must Know

    Business Trends Entrepreneurs Must Know

  • Science & Tech
    • All
    • Ai - Artificial Intelligence
    • Apps
    • Mobile
    Two men point guns at each other in On the Count of Three.

    On the Count of Three writers on blending comedy and drama

    Facebook Dating was a catastrophic failure — and I know why

    Facebook Dating was a catastrophic failure — and I know why

    Xiaomi Mi Band 7

    Xiaomi Mi Band 7 release date, images revealed

    Twitter deal leaves Elon Musk with no easy way out

    Twitter deal leaves Elon Musk with no easy way out

    The best cheap gaming headset deals May 2022

    The best cheap gaming headset deals May 2022

    More free COVID rapid tests are available. Here's how to get yours

    More free COVID rapid tests are available. Here’s how to get yours

    "No, I hear you. You're telling me that true 'synergy' can only be achieved through 'blue-sky thinking' and giving it '110 percent,' right?"

    5 major tech annoyances and how to fix them

    Lumen metabolic analyzer update 2

    Lumen metabolic analyzer iOS app gets updated macro tracker

    Saving money.

    Tech smarts: 5 silly ways you’re flushing money down the toilet

    What time is the Blood Moon lunar eclipse?

    What time is the Blood Moon lunar eclipse?

  • Entertainment
    • All
    • Gaming
    • Movie
    • Music
    President Biden ahead of an Illinois appearance to discuss combatting inflation and high gas prices.

    High gas prices could be alleviated by the Consumer Fuel Price Gouging Prevention Act — if it passes the Senate

    A woman stands in front of sheer curtains with her hands in her coat pockets.

    ‘Downton Abbey’ star Michelle Dockery wants more sequels

    Greek composer Vangelis dies; wrote scores for 'Chariots of Fire' and 'Blade Runner'

    Greek composer Vangelis dies; wrote scores for ‘Chariots of Fire’ and ‘Blade Runner’

    Joseph Owades invented light beer in the 1960s, revolutionizing the American beer industry, then in the 1980s became an essential figure behind the craft beer phenomenon. 

    Joseph Owades created light beer, forever changing the way America drinks

    Clea Shearer starts chemotherapy for breast cancer

    Clea Shearer starts chemotherapy for breast cancer

    A man, right, talks to a woman pouring herself a drink at a bar

    ‘Men’ ending explained: Birth, rebirth and what it means

    A man standing on the ceiling of an upside-down living room

    Harry Styles: Perfect boyfriend, pop star on ‘Harry’s House’

    Nine Techniques To Keep Customer Support Conversations Productive And Positive

    Nine Techniques To Keep Customer Support Conversations Productive And Positive

    Johnny Depp and Ellen Barkin in 1994.

    Ellen Barkin Recalls Johnny Depp’s Sex-Scratch Suspicion And Throwing Bottle

    Two people in black stand near a window.

    ‘Men’ explained: What inspired Alex Garland’s trippy horror

    • F95zone
  • Lifestyle
    • All
    • Fashion
    • Food
    • Travel
    Good dining habits make good sense — check out the insights shared by an etiquette consultant based in Florida.

    Are your table manners up to snuff? Etiquette expert calls out 12 tacky habits

    Latest Russia-Ukraine War News: Live Updates

    Latest Russia-Ukraine War News: Live Updates

    This chart show that it's Marmaris in Turkey that offers the cheapest prices for holidaymakers in Europe

    Budget holidays special: Thirty cut-price summer breaks from Corfu to the Caribbean

    Miles Teller Tom Cruise Christopher McQuarrie and Jennifer Connelly attend the screening of Top Gun Maverick during the...

    Tom Cruise’s Watch Will Be Accurate Until the Year 2100

    Ready meals on sale at Marks and Spencer store, 2020

    UK cost-of-living crisis to heighten demand for convenient meal options

    Adopting a dog after meeting my wife changed me

    Adopting a dog after meeting my wife changed me

    How Megan Fox Inspired ‘Good Mourning,’ Machine Gun Kelly’s Wild New Stoner Comedy With Pete Davidson

    How Megan Fox Inspired ‘Good Mourning,’ Machine Gun Kelly’s Wild New Stoner Comedy With Pete Davidson

    Illustration of a woman applying sunscreen

    14 heat safety tips for L.A. hiking during hot weather

    This Might Be Chromat’s Most Inclusive Swimwear Collection Yet

    This Might Be Chromat’s Most Inclusive Swimwear Collection Yet

    People urged to cook frozen fruit and vegetables because of Listeria findings

    People urged to cook frozen fruit and vegetables because of Listeria findings

33 °f
Chicago
35 ° Sat
35 ° Sun
35 ° Mon
37 ° Tue
No Result
View All Result
Daily illinois - USA | News, Sports & Updates Web Magazine
No Result
View All Result
Home Covid-19

There’s No Such Thing as Business as Usual This Holiday Season

by Staff Writer
December 21, 2020
in Covid-19
Reading Time: 4 mins read
0
There's No Such Thing as Business as Usual This Holiday Season
495
SHARES
1.4k
VIEWS
Share on FacebookShare on Twitter

November
6, 2020

Related posts

ISO music director Ken Lam. - COURTESY OF ILLINOIS SYMPHONY ORCHESTRA.

Maestro bids farewell with a spirited night of American music | Culture

May 22, 2022
Gospel Queen Yolanda Adams on Facing Off Against a Stripper in ‘Kingdom Business’

Gospel Queen Yolanda Adams on Facing Off Against a Stripper in ‘Kingdom Business’

May 22, 2022

5 min read

Opinions expressed by Entrepreneur contributors are their own.

We know the economy is shrinking, unemployment is up and the future of retail will remain digital during this seemingly endless pandemic. On top of that, we’ve just started the holiday season, which accounts for 40 percent of brands’ annual revenue.

As a brand management expert, with experience working at L’Oréal and Nike, and as a founder of a boutique digital marketing agency, I know that consumer product brands have been planning their holiday strategy for months — photographing new value sets, fine-tuning promotions, honing hero product assortments and re-negotiating revenue targets. For them, the holiday season starts now and gradually ramps up to Cyber Week. By the time Black Friday comes around, brand marketers are already planning for their spring launches.

But this holiday season won’t be business as usual.

Let’s assume that most brands will continue to advertise their Black Friday deals. What happens if consumers don’t respond? To succeed in today’s competitive and highly promotional landscape, it’s more important than ever for companies to optimize their online presence to drive incremental revenue.

Check out my three tips on how you can stand out from the competition this holiday season, whether you’re a global consumer products brand, a solo entrepreneur or a small business owner.

Related: 5 Ways to Build Killer Relationships With Customers

1. Further personalize your product recommendations

Given that you might have a lot of excess inventory burning through your profit and loss statement, continue to discount the product you need to move, but also add more personalization to your product recommendation engine. Take the “you may also like” website functionality to the next level by tying it together with email and paid media.

Delve deeper into your algorithms. Are you targeting browsers in the last seven days or 30 days? How does your messaging differ for past purchasers and cart abandoners?

Based on my experience in helping to build Converse’s first custom global CRM (Customer Relationship Management) database, it’s critical to hone in on your consumer’s multi-channel digital experience. I recommend putting together a one-pager that lists your algorithms, recommended products, frequency caps and messaging by channel.

For example, if someone abandoned an item in their shopping cart, gently remind them two-three hours later with a Facebook ad. Did you forget something? If they haven’t clicked on the ad, you could follow-up a day later with a branded email. And if they don’t open up your email, as your final attempt, try sending them an exclusive discount offer across email, Facebook ads and as a pop-up reminder once they return to your website.

It would help your profit and loss statement if you use discounting as a last resort. Your consumer might be a loyalist (two or more past purchases) and willing to pay full price if you just gently nudge them along. Don’t rush to send them a promo code unless you see that they won’t buy. Your finance team will thank you.

2. Become a pro at Search Engine Optimization (SEO)

Rather than starting with the products you need to promote then building out your marketing strategy, start by letting Google do the work for you. Take a look at Google’s Keyword Planner, Google Trends or Search Console tools to see how consumers are searching for your brand online. Let the data guide your merchandising and messaging strategy.

Are customers looking for shirts more than pants? If yes, try building out a multi-product gridwall that highlights the new t-shirts on your website. If you need to sell those pants quicker than your inventory is moving, create a special offer to increase your average order value (i.e. get a free $50 gift card when you spend $250-plus on your next look). Then, send out an email to promote it, and don’t forget to update your metatags to ensure that Google serves up your new landing page to potential buyers.

Related: How to Move Your Business Quickly Online

3. Leverage your brand’s platform to help those in need

It might be difficult to move all of your excess inventory through discounts, free gift cards or sweepstakes promotions. I worked at Laura Mercier (part of Shiseido) pre-Covid, and as part of a paid media partnership that I launched, we “gifted” new product to select influencers and invited them in-store for a complimentary makeover, in return for sponsored blog and social posts. It helped us build new relationships, generate content and move through inventory.

During the pandemic, influencers might be more questionable as we’re all leading less glamorous lives, primarily quarantined inside these days. Another useful strategy is to partner with a nonprofit where you can “gift” your product. For example, try working with an organization that’s leading a socially distanced food drive and give away complimentary bottles of shampoo and conditioner at a branded booth. Or throw in some mini mascara samples and a free branded face mask into the gift bag to support an online fundraiser. Not only will this potentially move hundreds of units out of your warehouse, but it also has the added benefit of helping those in need during this challenging time.

While the retail landscape is especially uncertain right now, by following my three tips to increase your brand’s revenue, I’m confident that you can optimize your online presence and enhance the consumer experience during this unprecedented holiday season.

Source by [author_name]

Related

Tags: BrandingHoliday ShoppingMarketingOnline Business
Share198Tweet124Share50

Latest News - Daily illinois

Deadly thunderstorm complex cuts power to nearly a million in Canada

Deadly thunderstorm complex cuts power to nearly a million in Canada

May 22, 2022
ISO music director Ken Lam. - COURTESY OF ILLINOIS SYMPHONY ORCHESTRA.

Maestro bids farewell with a spirited night of American music | Culture

May 22, 2022
David Smith of CDOT

How does the city decide where to put new bike lanes?

May 22, 2022
2 Recession Stocks to Buy Right Now

2 Recession Stocks to Buy Right Now

May 22, 2022
Chicago McDonald's shooting: Jaylun Sanders, Kameron Abram charged after 9 shot, 2 fatally, on Near North Side, police say

Chicago McDonald’s shooting: Jaylun Sanders, Kameron Abram charged after 9 shot, 2 fatally, on Near North Side, police say

May 22, 2022
The 10 Best VPNs for Your Business on Sale

The 10 Best VPNs for Your Business on Sale

May 22, 2022
Gospel Queen Yolanda Adams on Facing Off Against a Stripper in ‘Kingdom Business’

Gospel Queen Yolanda Adams on Facing Off Against a Stripper in ‘Kingdom Business’

May 22, 2022
President Biden ahead of an Illinois appearance to discuss combatting inflation and high gas prices.

High gas prices could be alleviated by the Consumer Fuel Price Gouging Prevention Act — if it passes the Senate

May 22, 2022
Daily illinois - USA | News, Sports & Updates Web Magazine

Copyright © 2020 Dailyillinois.com.

Navigate Site

  • Daily Illinois
  • About
  • Contact
  • Privacy
  • Terms
  • DMCA
  • Sitemap
  • Write For Us

Follow Us

No Result
View All Result
  • About Us Page
  • Contact
  • Daily illinois
  • DMCA Policy
  • Privacy Policy
  • Submit, Guest Post, Write For Us and Become a Contributor
  • Terms of Use

Copyright © 2020 Dailyillinois.com.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.