Apple’s Spring Loaded event has just begun, with CEO Tim Cook taking the metaphorical stage at the Apple Park campus in Cupertino, California, to kick off the show. Like similar recent events, the Spring Loaded show will be entirely virtual, and Apple fans can tune in online to watch Apple’s event livestream.
If you can’t tune in live, be sure to return to this post and follow Digital Trends for all the latest news and announcements from today’s event. Our live blog coverage of the Spring Loaded event begins below:
Apple CEO Tim Cook kicked off the keynote by celebrating Earth Day and the company’s sustainable efforts. Cook announced that Apple is carbon neutral for its global corporate operations, with offices, stores, and data centers running on 100% renewable energy.
By 2030, Apple will be 100% carbon neutral across its supply chain, Cook said.
Apple announced updates to the Apple Card, which falls under its services business. Today, Apple announced that Apple Card will allow spouses and partners to share and merge credit lines, which will “help deliver equity” and is a “game changer,” Cook said.
The rollout is part of Apple Card family, which will allow kids to use the card.
Apple announced the biggest change to Podcast since its debut, with a brand new podcast app. There are now channels to help you find new shows, recommendations to find shows to explore, and subscriptions to unlock additional content, ad-free listening, early access, and more, Cook noted.
It will launch in 170 countries and regions next month.
iPhone and AirTag
Apple announced new hues and colors for its iPhone lineup, including a shade of purple for the iPhone 12.
Apple also announced new updates to its Find My app. The app is now used on nearly 1 billion devices, said Apple’s Caroline Wolman-Estrada. Today, Apple announced its first-party tracker to help you locate lost or misplaced items by using the Find My app on your phone. The tracking tags, called AirTag, join recently announced third-party compatible tags from Chipolo that work with the Find My app on your iPhone.
“AirTag uses the Find My network, so your iPhone help you keep track of and find your thing,” Apple said. The Air Tag uses Apple’s U1 ultra wideband chip to guide you to your lost or misplaced items. Each tag is $29 with a four-pack costing $99. There are accessories such as keyrings that will help hook your AirTag up to your belongings, and special Hermes accessories are also announced for the AirTag ecosystem.
Apple TV 4K
Apple is announcing a refresh to its set-top box to help you take advantage of its Apple TV+ service.
“Apple TV is built on the same world-class silicon we put into the iPhone,” Apple said.
Today’s refresh introduces the new A12 Bionic processor to Apple TV 4K, which supports Dolby Vision, HDR in high frame rates for smoother videos. Enhanced AirPlay also supports high frame rate HDR, Apple noted.
Now, Apple is allowing iPhone users to use the advanced sensors on your phone with an on-screen guide to adjust color balance, bringing more accurate colors to your television set with more natural colors and improved contrast.
This year, Apple also redesigned the Siri remote, with a one-piece aluminum design with contrast and control, a new clicked with five-way navigation and touch features. There’s a new jog control on the touch panel, which mimics the click wheel on the iPod. The Siri button is now moved to the side, similar to the iPhone. The remote is made from recycled aluminum.
Prices start at $179 for 32GB of $199 for double the storage for the new Apple TV 4K.
The redesigned 24-inch iMac with M1
After having announced a two-year transition to Apple’s in-house custom silicon, Tim Cook is back with new updates to the Mac. Today, Cook and company announced that the M1 processor is going to be used on an entirely redesigned iMac.
Apple claimed the new iMac was built from the ground up to support the new M1 processor.
The new iMac comes in new richer colors that Apple claims will bring a sense of joy to any space. The iMac’s slimmer design is possible thanks to the M1 processor, which uses smaller fans for a more compact design that’s only 11.5mm thin.
The M1 iMac comes with a 24-inch display with narrow bezels, support for True Tone Retina display.
The cameras, speakers, and microphones on the iMac have been upgraded as well. Now, there is a 1080p FaceTime camera with double the resolution from before and better low light performance.
Apple is also using an image signal processor for computational videos, helping with video calls. This helps with white balance, auto exposure, and noise reduction. It also uses tone mapping for enhanced dynamic range “that will make you look like a rock star.”
The iMac now has a three-array microphone system with beam forming to reduce background noise when on a video call.
For audio, the iMac now has two pairs of woofers for a six-speaker system for better bass and clearer mids and highs. Dolby Atmos audio is also supported. Apple claims that this is the best sound system ever in a Mac.
Apple claims that the new M1 is up to 85% faster than the previous Intel-powered model with 50% faster graphics performance than even the discrete GPU on prior models. Machine learning is now 3x faster and workflows can be up to 2x faster.
The computer has a new magnetic connecting power connector, four USB-C ports of which two are Thunderbolt ports, and an Ethernet connector that plugs into the power brick to keep your desktop less cluttered.
The color-matched Magic Keyboard comes with new keys to support emojis and Touch ID with wireless fingerprint transition with a new chip inside the keyboard. Touch ID supports Apple Pay and fast user switching. The Magic Mouse and Magic Trackpad also comes with color-matched designs in seven different colors.
The new iMac pre-orders start on April 30 with pricing starting at $1,299. The computer ships mid-May.
M1 comes to the new iPad Pro
That’s right, Apple’s powerful Mac processor is now landing on the company’s newest iPad Pro, which should give the powerful tablet even more performance!
This marks a big change for the iPad, which had historically been based on Apple’s A-series chips. This change should make the iPad and the Mac more closely aligned, blurring the line between PC and tablet.
This means that M1 brings 50% better performance than the prior generation iPad Pro. Compared to the first iPad, the M1 delivers a 75x boost, Apple said. There’s 40% faster graphics performance. Compared to the first-ten iPad, this is 1500x faster performance, Apple said. Apple claims this delivers console-level graphics.
There is now a new 2TB configuration with more storage and 2x faster storage to access your data even faster.
Now, with M1, Apple is bringing Thunderbolt to the iPad’s USB-C port. There’s now 4x more bandwidth and access to a wider ecosystem of accessories and docks.
iPad Pro now has support for 5G wireless connectivity and mmWave mobile broadband for even faster speeds, up to 4Gbps in ideal conditions.
Source by www.digitaltrends.com