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Home Lifestyle Food

SevenRooms launches direct online ordering for the Australian hospitality sector | Australian Food News

by Staff Writer
February 12, 2021
in Food
Reading Time: 2min read
0
SevenRooms launches direct online ordering for the Australian hospitality sector | Australian Food News
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SevenRooms, a data-driven guest experience platform for the hospitality industry, today released Online Ordering in Australia, a direct digital ordering solution for delivery and pickup orders. Integrated within SevenRooms’ comprehensive suite of solutions, spanning both on- and off-premise touchpoints, Online Ordering helps operators increase revenue and loyalty by encouraging diners to order through direct, free channels. Online Ordering can be implemented either as a standalone solution or connected with SevenRooms’ full platform. 

Direct
Online Ordering enables operators to gain more control over their digital
ordering presence. The direct solution helps hospitality operators to:

  • Own their customer relationships directly
  • Collect and leverage valuable approved data on diners through 30+ POS integrations
  • Drive repeat business through personalized, automated marketing campaigns
  • Provide guests with meaningful experiences both online and in-person
  • Streamline front-of-house operations through centralized menu management 
  • Aggregate direct feedback surveys and online reviews to stay in the loop with diner sentiment

What’s
more, by deploying their own online ordering and not relying solely on
third-party platforms where both competition and commissions are high,
operators can reap financial benefits too. Globally, SevenRooms’
commission-free Online Ordering solution has helped operators increase
incremental revenue by upwards of AUD$16,000 per year. 

Online
Ordering also helps venues meet and exceed the changing expectations and
preferences of today’s guests. SevenRooms’ research found that, in the wake of the pandemic, 10% of
Australians will only use takeaway/delivery services until there’s a vaccine
out, 33% will dine out less than before the pandemic, while 69% had concerns
about dining out. Additionally, 28% of respondents stated they’d be more likely
to return to a venue if they received a personalised promotion for a subsequent
delivery order – meaning online ordering is a crucial competitive
advantage for venues to leverage. 

“SevenRooms’
Online Ordering technology is revolutionising the Australian hospitality
sector, allowing operators to create truly personalised guest experiences both
on- and off-premise,” said Paul Hadida, General Manager, Australia at
SevenRooms
. “Operators have long-been curating meaningful, memorable
experiences for their guests in their venue. Through Online Ordering they can
now do so offline, too, catering directly to those who prefer staying closer to
home. Operators who can successfully build direct relationships with their
customers across their owned channels can provide the seamless, personalised
experiences that incentivise repeat business, increase brand loyalty and
maximise profits.” 

SevenRooms
is the hospitality industry’s only fully-integrated guest experience platform,
and includes reservation, waitlist and table management, online ordering,
contactless order & pay, review aggregation and marketing automation. Its
software is used by operators in more than 250 cities globally to increase
revenue and profitability by leveraging approved guest data to build direct
relationships, deliver exceptional experiences, and increase repeat
business. 

For
more information on how you can get started today with SevenRooms’ Online
Ordering please reach out via the form
here
.



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Source by www.ausfoodnews.com.au

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